Reimagine Our Children's Future
Reimagine Our Children's Future

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  • Amitabh Bachchan
    Let's join together to reimagine a world where every child is healthy and immunised. For this, we need to work together especially now, during and after the pandemic.Amitabh BachchanUNICEF Goodwill Ambassador
  • Ayushmann Khurrana
    I am committed to end violence against children, I would like you to join in doing so. You can support it by lending your voice, money. Every support counts. Let us pledge to end violence against children.Ayushmann KhurranaUNICEF Celebrity Advocate
  • Kareena Kapoor Khan
    I urge, everyone to contribute towards this cause and help support our most vulnerable children. Let us together make a difference for every child.Kareena Kapoor KhanUNICEF Celebrity Advocate
  • Dr Yasmin Ali Haque
    The ongoing COVID-19 pandemic is a stark reminder for all of us to see it as the child rights crisis.Dr Yasmin Ali HaqueCountry Representative, UNICEF India
  • Trisha
    Millions of children are losing on school hours and their talent. Children from vulnerable communities are at a higher risk and pushed to child labour and trafficking. We need to protect them.TrishaCelebrity Advocate
  • Shaheen Mistri
    We need leaders for our children, who will talk to them, who will listen to them, who will help them find solutions and who above all are going to do whatever it takes to keep them learning.Shaheen Mistri CEO, Teach For India
  • Suman Sachdeva
    School closures in India, really are threatening the futures of millions of children, especially the most marginalized are paying the heaviest price.Suman SachdevaEducation Specialist, UNICEF India
  • Atiya Bose
    India has been a global leader in child labour, marriage and trafficking long before pandemic. COVID-19 crisis has exuberant it.Atiya BoseExecutive Director, Aangan
  • Sharmila Tagore
    As duty bearers, we should put children first because they are the most vulnerable. We need to come together, support, take action to protect the present and the future of an entire generation. Sharmila TagoreUNICEF Supporter & Actor
  • Basanta Kar
    9.5 million children are severely malnourished who need to be referred to nutrition rehabilitation centre, currently, all have been impacted. COVID-19 will cause devastating increase in acute malnutrition. Basanta KarRecipient of Global Nutrition Leadership and Transform Nutrition Champion Award
  • Justice Madan Lokur
    There has to be continuous awareness programmes. Judiciary has to be trained and sensitised about rights of children. Justice Madan LokurFormer Judge, Supreme Court of India
  • Luigi D’Aquino
    We will work and work to make sure that communities and families everywhere are living a healthy life.Luigi D’AquinoChief of Health, UNICEF India
  • Vikas Srivastava
    Good health is the foundation of a good life, and that starts at birth itself. Vikas Srivastava MD, Johnson & Johnson India
  • Priya Nair
    Our focus is to ensure that we address the real pressing issues and really leave no one behind and help create a brighter, better future for our children.Priya NairExecutive Director, Beauty & Personal Care, Hindustan Unilever Ltd.
  • Dr Rajan Shankar
    With nutrition infrastructure that country has created and programmes and policies in place, why are we not making faster improvement? Dr Rajan ShankarDirector of Nutrition, Tata Trust
  • Ricky Kej
    Of all the problems we are facing on our planet, children's rights are basic. Even present belong to the children not only future.Ricky KejGrammy Winning Composer

Let’s reimagine a new future for India’s children affected by the COVID-19 crisis

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About The Campaign

COVID is not just a health crisis. It is a child rights crisis, affecting children's lives in all ways imaginable. With lockdowns being relaxed, things will improve but will not get back to normal for a very long time – during which time lives, educations and futures will be lost. 


The greatest long term impact of this pandemic will be on our children. With the health, nutrition, immunization, education, mental health and physical safety of our children severely impacted, Covid-19 has only made a bad situation even worse. Without our interventions & investments – of ideas, resources & heart - these children will have no future. It is in our hands to ensure that these forgotten victims of a catastrophic global crisis are given a future. We need to reimagine tomorrow, we need to reimagine our children’s future.


The pandemic has shown that all of us have  a role to play. Children have faced many crises around the world in history - including in India. The pandemic has shown that every child is at risk. But it has also shown what we can do when we come together.