Roshan Dilli - A Campaign To Light Up Public Spaces In Delhi And Make The City Safer For Women
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Uber Teams Up With NGO Manas Foundation To Conduct Gender Sensitisation Workshops For Partner Drivers

New Delhi: 

24-year-old Sneha works at Data Analytics Company in Gurugram and takes a cab back home from work every day. Mobility in cities like Delhi may not be a cause of concern anymore but for Sneha and her parents, her safety still remains an issue. Being the only girl child in the house makes her parents concerned about her office timings, the people she travels with as well as the kind of cab services she uses to commute around the city. Her parents insist that she calls them every time she leaves work and reaches home. Sneha shares,

It's a package of both, yes mobility is a concern but safety is a bigger concern. My parents obviously worry.
With the aim to address these worries and anxieties associated with women safety, Uber, the largest cab aggregator in India, now ensures that almost all their partner-drivers go through a gender sensitisation program. The gender sensitisation program is being conducted by the NGO Manas Foundation and teaches drivers to be respectful of women. According to Monika Kumar, Managing Trustee & Psychologist - Manas Foundation, they have delivered gender sensitisation training to over 4 lakh auto and cab drivers across the city.

She further explained how their association with Uber take place. She shared,

Our association with public transport drivers is through the Delhi Transport Department. We got Corporate Sector Responsibility or CSR funding from Indraprastha Gas Limited and that's how the partnership on a Public-Private Partnership model started. We got a mandate from the Delhi government, so in order to get the licence renewed for auto and taxi drivers, they need to undergo a gender sensitisation program. Once the government owns it up and the private aggregator readily joins in, it's a win-win situation.

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Also Read: Ghaziabad's District Magistrate Ritu Maheshwari Is The Ultimate Safety Warrior

The gender sensitisation program uses short skits, visual aids and discussions to teach Uber drivers the do's and don'ts of dealing with the passengers, especially the women.

Driver Sunderpal attended one of these workshop and feels that such steps are important in changing people's mentality and Uber is taking great steps towards educating the drivers.

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While technology is changing the way women safety is being addressed, there is also the human dimension to the problem and this attempt by Uber and Manas is trying to do just that.

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About The Campaign

NDTV in partnership with UBER is launching a sustained campaign 'Roshan Dilli'  to try and raise safety standards in India's capital, New Delhi.

Our focus is to try and improve lighting in public spaces in the city. Lighting is a key factor in shaping women's perceptions of safety

The initiative will provide a platform for all stakeholders to discuss our goal of improving safety standards, to start a conversation about safety of women in the country

It will also highlight various interventions and solutions that help to make women safe and put the spotlight on what more can be done.

The campaign will accentuate the need for Safety to be a shared responsibility

The need for gender sensitization and how law enforcement and civil society through checks and education can try and make women safer

We hope you will join us and help make New Delhi a safer city for women.

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