The Cycle Of Change Telethon
The Cycle Of Change Telethon

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About The Campaign

About The Campaign

Since the lockdown began, nature has been given a rest and it has never looked more beautiful.

Our air is cleaner than it has been for years, our skies are blue and clear. We need to maintain this change. 

NDTV and Hero Cycles have joined hands and initiated a campaign #TheCycleOfChange with a motive to keep these environmental gains from slipping away once the lockdown is lifted.

The campaign aims to provide a platform to discuss life after lockdown, as the lockdown may lift, but the virus will stay with each one of us for a long time. So, how do we best work with our lockdown habits, which are becoming the new normal?

How do we keep these environmental gains from slipping away completely?