Vaccinate India - An Initiative By Google and NDTV

Highlights Of #VaccinateIndia Telethon: An Initiative To Encourage Vaccination Against COVID-19

New Delhi Television Limited (NDTV) in partnership with Google has initiated the #VaccinateIndia campaign. The aim of the campaign is to empower people with the right information about vaccines, their safety and efficacy. 
May 30, 2021
21:19 (IST)
Corporates can play a huge role in special times like these: Ravi Bhatnagar, Director External Affairs & Partnerships (South Asia), RB on #VaccinateIndia telethon


There is a huge role that corporate can play in special times like these. We have been doing work in other pandemics and epidemics in the past ranging from SARS, MERS, EBOLA. We reached out to 20 million kids across India through Dettol-NDTV collaboration. We have alternative channels to reach out the places. There needs to be behaviour change messaging in the community. We have been doing last mile work. We reached out to 50 per cent of the aspirational districts in India. We plan to cover more of the aspirational districts. 

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