Under its Silai School initiative, USHA International Limited has been working towards empowering women from rural India and encouraging them to become entrepreneurs by taking up sewing and training others in their respective communities. In order to widen its efforts further, USHA has partnered with Public Sector Undertakings like Central Mine Planning and Design Institute (CMPDI) in Jharkhand and National Building Construction Corporation Limited (NBCC) in Odisha.
In Jharkhand, USHA and Central Mine Planning and Design Institute have come together to set up 20 Silai Schools around the mining areas in Dhanbad district. While the district is famous for its rich coal fields, the people living around the mining areas have been suffering poverty. Thus, the partnership aims to create a pool of opportunities for women in this area so that they can learn a new skill and use it to earn an income.
Sunita Devi, a tribal woman from Paduki village in Dhanbad, is one of the thousands of coal belt residents for whom getting two square meals a day is a daily fight. A widow, she has two children to look after as well as old parents. When an opportunity arose to sign up for USHA's first training centre in collaboration with CMPDI, she took it with a hope of changing her life for better.
While talking to NDTV, she said, 'The Silai School has helped me learn the skill of stitching. Not only this, it has opened new opportunities for me. USHA and CMPDIL have not only given me a bigger machine but also better skills and confidence. We are now being trained so we can open our own schools and train other women to earn an income.'
Like Sunita, another learner at USHA Silai School, Sangeeta Ram also hopes to help her family financially. The women wish to send their children to better schools and are ready for anything to help their children get a better future. According to Naveen Kumar, Assistant Manager, Community Development, Nodal Officer, CSR, CMPDI the trainers at the training centre understand the dreams of the learners and work hard to help them gain skills to fulfil those dreams.
A training centre was set up under this partnership in Rourkela, the industrial district of Odisha where about 30 women are receiving training. Itwari Minsh, a resident of Dalposh village of Rourkela is one of them. After receiving training from USHA Silai School, Itwari, a mother of two and wife to a daily wage labour, has become an entrepreneur and is also helping other women become financially independent.
At the end of their training, all the learners are provided with a sewing machine for free along with a signage board for their own Silai School, some tool to them her repair the machine in case of any wear and tear and a user manual. The women are encouraged to impart the knowledge gained during the training among other women in their community and help them earn a livelihood.
Kushalta Ke Kadam, an initiative by NDTV and USHA, aims at empowering women from rural India and encourages them to become entrepreneurs by taking up sewing and training others in their respective communities. Since 2011 Usha Silai Campaign has trained more than 3.95 lakh rural women within five years, with 17,000 Silai schools, spanning over 9272 Indian villages in India.
Kushalta Ke Kadam in Season 4 has returned with new goals and vision. The new season will witness the establishment of the new cluster in Kashmir, apart from the existing four clusters setup last year. The women from volatile Kashmir will work with well-known fashion designer Rohit Bal and get an unique opportunity to learn from him and make clothes for him. The work done by the Silai School women will be presented at Lakme Fashion week 2019.
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As part of their Corporate Social Responsibility (CSR), Public Sector Undertakings like Central Mine Planning and Design Institute (CMPDI) and National Building Construction Corporation Limited (NBCC) have collaborated with USHA International Limited to set up Silai Schools around the mining area in Dhanbad and steel plant in Rourkela
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