The charm of Kashmir's picturesque lakes, snow-capped mountains, and lush forests is matched by the richness of its cultural heritage. From handicrafts to the exquisite pashminas, the valley boasts a rich history of arts and crafts passed on through generations and yet the state and its craftsmen are yet to realise their full potential. In an attempt to tap into this immense pool of talent, in the year 2018, the USHA Silai Label set up a garment design and production cluster in Kashmir.
Kashmir known for its scenic beauty was once on every travellers' bucket list. For long tourism was the main source of employment for Kashmiris. But decades of strife have impacted not just tourist inflow but also ruined its once flourishing handicrafts business like wood carving and handloom sector.
To rediscover the hidden talent among Kashmiris, especially women, in the year 2018, the USHA Silai School set up a garment design and production cluster in Kashmir. The objective was to select few deserving contenders to work on the fashion line - Silai Label to be showcased at Lakme Fashion Week in Mumbai.
Women from different walks of life came to the assessment session with their work samples to showcase their talent and skills. USHA organised an assessment session in the tranquil premises of the Kashmir University with Virendra (trainer) and Shruti (IMG Reliance Pvt Ltd, that organises Lakme Fashion Week).
Kushalta Ke Kadam, an initiative by USHA Silai School and NDTV has entered its eighth season. The aim is to empower more women across rural India by teaching them sewing skills and helping them open new doors of opportunities for themselves. The initiative encourages rural women to become financially independent and entrepreneurs by taking up sewing and training others in their respective communities.
Since 2011, the USHA Silai School initiative has trained more than 12 lakh rural women through over 33,000 Silai schools, spanning over 20,751 villages across India.
The women earn Rs. 4,000 – 5,000 per month on an average, with the highest recorded monthly earning being Rs. 84,000 in a month. This earning works as a catalyst towards building their self-confidence, reducing gender inequities, and raising their stature within their families and in society at large.
The USHA Silai School Program empowers women across India with sewing skills, transforming them into trainers and fostering community growth and independence
Celebrating women entrepreneurs and their handmade crafts, empowering communities through creativity at the 5th Meghalaya Aajivika Saras Mela
USHA Silai School in Ramanathapuram empowers local women through tailoring education, enabling them to build businesses and achieve financial independence
Mamata Devi's inspiring journey from hardship to empowerment through sewing training, uplifting her community and transforming lives
Women in rural India, like Geetaben and Leelaben, are transforming lives through Silai Schools and Training Cum Production Centres, fostering empowerment, skill development, and community resilience
Anwara Begum's journey with USHA Silai School in Odisha showcases her transformation into a successful entrepreneur, empowering her community and inspiring young girls toward financial independence