From humble beginnings to bold aspirations, the USHA Silai School program has become a transformative force for women across India, enabling them to turn their skills into thriving ventures. Among the countless success stories is Kaneez Fatima, a young entrepreneur whose journey is a testament to the power of opportunity, hard work, and vision.
For Kaneez Fatima, the journey began with a simple sewing machine. An ordinary household object for many became a tool of transformation in her hands. After studying craft and design at the Government Degree College, Kaneez was eager to expand her knowledge. She joined a 15-day sewing course organized by USHA International in collaboration with SIDBI, where expert instructors taught her not just stitching but also embroidery, block printing, and creating innovative products like carry bags.
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Reflecting on her experience, Kaneez said,
I learned a lot of things there, beyond regular kurta pajamas. The training gave me exposure to new skills and ideas.
Javed Iqbal, Coordinator at the Ladakh Skill Development Centre said,
The idea was not just skill development but also creating a bridge to connect young artisans like Kaneez with institutions and organizations that could help them achieve their dreams.
This support system proved invaluable. Kaneez's dream gained momentum when she participated in the Delhi Trade Fair with the USHA Silai School. This exposure opened up a world of possibilities, inspiring her to start her own label, Rinchen Craft—“Rinchen” meaning ‘precious.'
Trained and equipped by USHA, Kaneez began crafting products from her living room. With her family's support and her teachers' guidance, her home became a hub of innovation and entrepreneurship.
Kaneez shared,
I do all this work from home. Earlier, I didn't have a machine. When I received training from Usha, they gave me a machine. I use this machine to create all my products.
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Usha's initiatives have given women like Kaneez the chance to step out of their comfort zones, gain exposure, and build connections.
Kaneez said,
Since joining the USHA Silai School, I've met many people, gained new ideas, and learned effective communication and marketing skills. Their reputation opened doors for me, including the chance to showcase my work at trade fairs in Delhi and other exhibitions.
Her time in Delhi and her interactions with peers and mentors have shaped her entrepreneurial journey. Today, Kaneez manages her finances meticulously, calculating expenses for fabric, embroidery thread, and block printing materials to ensure profitability. Orders pour in through Instagram, WhatsApp Business, and exhibitions, ranging from bags to shawls and framed designs.
Kaneez's entrepreneurial success has enabled her to support her brother's education and invest in her own future.
She proudly shared,
Now, if I want to study further or do any course, I can do it on my own because I'm an entrepreneur.
Shaista Ayoub, Program Coordinator at USHA Social Services said,
Our program includes life skills, machine installation and repair, and sewing. We train women in customer interaction, time management, aspiration building, and menstrual health and hygiene. We also showcase inspiring stories from other Silai School teachers to motivate participants.
Kaneez Fatima's story is not just about learning to sew. It's about rewriting possibilities, fueled by self-belief and ambition. USHA is empowering women to think bigger and act bolder, transforming skills into ventures and aspirations into achievements.
She has built more than a brand; she has created a legacy of resilience and self-reliance. Her journey reflects the extraordinary impact of programs like the USHA Silai School proving that with the right tools and support, dreams can become reality.
Kaneez Fatima's journey from USHA Silai School to founding Rinchen Craft showcases how skills, vision, and support can transform lives and create lasting impact
Since 2011, the Usha Silai School initiative has trained over 14 lakh rural women through 36,000 schools across India, with 108 partner NGOs nationwide
In Rajasthans rural villages, once limited by few opportunities, women are now leading change through strategic partnerships with grassroots organisations like Unnayan Samiti
Empowering Rural Women: How Usha Silai Schools are transforming communities and NGOs
Kushalta Ke Kadam, an initiative by USHA Silai School and NDTV has entered its eighth season. The aim is to empower more women across rural India by teaching them sewing skills and helping them open new doors of opportunities for themselves. The initiative encourages rural women to become financially independent and entrepreneurs by taking up sewing and training others in their respective communities.
Since 2011, the USHA Silai School initiative has trained more than 12 lakh rural women through over 33,000 Silai schools, spanning over 20,751 villages across India.
The women earn Rs. 4,000 – 5,000 per month on an average, with the highest recorded monthly earning being Rs. 84,000 in a month. This earning works as a catalyst towards building their self-confidence, reducing gender inequities, and raising their stature within their families and in society at large.
Rebari girls grow up learning traditional embroidery, which along with their new found sewing skills developed at Usha Silai Schools, is helping them earn a living.
Usha Silai School has empowered many rural women to support their family and send their children to school.
The Usha Silai School, established in a small nondescript village that goes by the name of Kottai, is helping empower people from varied communities.
The all-inclusive Usha Silai School Programme covers the entire nation from hamlets tucked between hills to villages cast by the sea.
Vegetables farmers from the Mizoram hills earn very little given the topography of the area. Usha Silai Schools have played an important part in this region by skilling women to financially contribute towards their households.
Usha Silai School learner Lucy has trained seven other women in her community, helping them to become financially independent.
Women like Kaviben from the nomadic Rebari community are finally laying down their roots as they begin to gain financial independence and thereby stability through Usha Silai School.
Usha Silai School, located in the Gujarat's Bhuj village, is enabling rural women to earn as much as Rs. 2,500-4,000 each month.
Usha Silai School, in association with a Gujarat based NGO called Kala Raksha, is trying to bring about a Silai revolution in Bhuj.
Besides training other women from their community, many Usha Silai School learners have become entrepreneurs in their own right.
With sewing becoming easily accessible and lucrative, the silai schools are also helping revive traditional motifs and designs.