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USHA Silai Mobile App Enhancing Skills, Augmenting Income Of The Silai Women

USHA Silai Mobile App Enhancing Skills, Augmenting Income Of The Silai Women
New Delhi: 

The COVID-19 crisis has brought a change in way people, the global economy, business, and even social activities run. When physical movement and gatherings were restricted, it was the virtual world we all turned to. Companies accelerated digitization, and moved all their operations online, as it was the only way to save drowning economies. It was the need of the hour. And it was no different for the women of the USHA Silai Schools. With an aim to enhance the skills of the women of the Silai Schools and increase their earnings in times of pandemic, USHA International has launched a mobile App called ‘USHA Silai'. Along with enhancing skills through tutorial videos, the app also provides Silai School women with a platform to sell their products in the online market. USHA collaborated with the Confederation of Women Entrepreneurs (COWE) to conduct training among the Silai women across the country to help them learn and use the new app and work in the digital space. 

Also Read: USHA Silai School Ensured Sustenance To Bihar's Kalawati Devi Even During Covid

The USHA Silai mobile App contains content on sewing machine maintenance, sewing techniques for various garments. The mobile app is available free of cost in 12 languages. The efforts towards bringing digital literacy to Silai School women has made them comfortable in using various platforms like Google Meet, Zoom, WhatsApp among others. The Silai School women have been trained on using how to use digital media, enrol on e-comm platforms, learn online payment know-hows and market their products through platforms like COWE Mart or GeM (Government e-Marketplace) portal for selling products.

The mobile App helped Mamta Tanwar from Madhya Pradesh to take charge of her future and inspire others. From being a rape survivor to becoming a businesswoman, Ms Tarwar's journey was felicitated with a special award on ‘First-time women entrepreneur' in Business Women Expo-2021 on International Women's Day. Ms Tanwar said,

My association with COWE, began through the USHA Silai school. Earlier I couldn't even remember the name. I used to tell our sir that I'm not very educated, so I don't remember anything. He told me that they will send a link for a Zoom meeting, and I should join it. So, I did that. We were trained in this manner for 2 months. The first thing I was taught was to take photographs of the clothes. At the time, I could not even talk properly, leave alone photograph the clothes. As we were being trained, I started understanding quite a lot. Earlier I used to take random photos of the clothes I made, to post them. Then ma'am said we should learn how to take good photographs. We have been taught how to use Facebook, and create our own Facebook page. Earlier I could not even take pictures properly. So, I was trained to click photographs and how to take online orders.

Bishaka Mahanta from West Bengal was also felicitated with an award and cash price of Rs. 10,000 for a successful venture in digital marketing. Ms Mahanta said,

During the lockdown I had no idea what the Coronavirus was about. When the lockdown was imposed suddenly, I had to stop my classes and stay at home. I thought about what to do next. I called around, and we all spoke with each other about what our next step should be. Right before that, one of my students had bought a sewing machine. Just as I was going to her house, to teach her how to use it, the lockdown was announced. That's when my first online class started, because we couldn't go anywhere. I taught her how to operate the machine over the phone. In the next two months, I taught her everything over the phone. After three months, I went and saw how she was doing it all by herself. This is how I opened my online school. We formed a WhatsApp group and whenever they faced any issue, I would help them via our WhatsApp group.

Savita Thakur, from Bihar, is another Silai School woman who is using the App for making her business grow. She makes video tutorials for her students and charges on the basis of the content she prepares. Ms Thakur said,

When the lockdown was announced, I had just returned from Hazaribagh where I had gone to train others. My center was shut for 3 to 4 months because I was travelling to different places, like Bhagalpur and so on. As I returned the lockdown was announced. I was worried because there were expenses on my head, like three months rent, I felt I had returned to my previous life, but the USHA company did not leave me. Some women have problems coming to the center, as their family members don't allow them to go out. Many local residents also could not come But now with online classes they are benefitting while staying at home I never thought that this could happen, and I will be giving online classes But it is all thanks to the training from USHA, that taught me how to click pictures and expand my business on WhatsApp. I started telling people that I give online classes. Not only sewing, I have also started teaching art and craft, painting and other things.

Also Read: USHA Silai Hero, Assam's Gouri Das Conducted Classes Even During The Covid Pandemic

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Adopt a Silai School

Adopt a Silai School

Do you want to be a part of the huge change that Usha Silai School is bringing about in the lives of millions of rural women? With just a simple click of a button, you can now contribute towards the opening of an Usha Silai School or support various other aspects of the school.

About the Initiative

About the Initiative

Kushalta Ke Kadam, an initiative by NDTV and USHA, aims at empowering women from rural India and encourages them to become entrepreneurs by taking up sewing and training others in their respective communities. Since 2011 Usha Silai Campaign has trained more than 3.95 lakh rural women within five years, with 17,000 Silai schools, spanning over 9272 Indian villages in India.

 

Kushalta Ke Kadam in Season 4 has returned with new goals and vision. The new season will witness the establishment of the new cluster in Kashmir, apart from the existing four clusters setup last year. The women from volatile Kashmir will work with well-known fashion designer Rohit Bal and get an unique opportunity to learn from him and make clothes for him. The work done by the Silai School women will be presented at Lakme Fashion week 2019.

 

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In Pics

Kushalta ke Kadam: Aiming for Independence Through Stitching
Kushalta ke Kadam: Aiming for Independence Through Stitching

Rebari girls grow up learning traditional embroidery, which along with their new found sewing skills developed at Usha Silai Schools, is helping them earn a living.

Kushalta ke Kadam: Aiming for Independence Through Stitching

Usha Silai School has empowered many rural women to support their family and send their children to school.

Kushalta ke Kadam: Aiming for Independence Through Stitching

The Usha Silai School, established in a small nondescript village that goes by the name of Kottai, is helping empower people from varied communities.

Kushalta ke Kadam: Aiming for Independence Through Stitching

The all-inclusive Usha Silai School Programme covers the entire nation from hamlets tucked between hills to villages cast by the sea.

Kushalta ke Kadam: Aiming for Independence Through Stitching

Vegetables farmers from the Mizoram hills earn very little given the topography of the area. Usha Silai Schools have played an important part in this region by skilling women to financially contribute towards their households.

Kushalta ke Kadam: Aiming for Independence Through Stitching

Usha Silai School learner Lucy has trained seven other women in her community, helping them to become financially independent.

Kushalta ke Kadam: Aiming for Independence Through Stitching

Women like Kaviben from the nomadic Rebari community are finally laying down their roots as they begin to gain financial independence and thereby stability through Usha Silai School.

Kushalta ke Kadam: Aiming for Independence Through Stitching

Usha Silai School, located in the Gujarat's Bhuj village, is enabling rural women to earn as much as Rs. 2,500-4,000 each month.

Kushalta ke Kadam: Aiming for Independence Through Stitching

Usha Silai School, in association with a Gujarat based NGO called Kala Raksha, is trying to bring about a Silai revolution in Bhuj.

Kushalta ke Kadam: Aiming for Independence Through Stitching

Besides training other women from their community, many Usha Silai School learners have become entrepreneurs in their own right.

Kushalta ke Kadam: Aiming for Independence Through Stitching

With sewing becoming easily accessible and lucrative, the silai schools are also helping revive traditional motifs and designs.

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    Rohit Bal

  • Sayantan Sarkar

    Sayantan Sarkar

  • Shaila Khubchandani

    Shaila Khubchandani

  • Sreejith Jeevan

    Sreejith Jeevan

  • Swati Vijaivargie

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Fashion Designers This Season

More
  • Rohit Bal

    Rohit Bal

  • Sayantan Sarkar

    Sayantan Sarkar

  • Shaila Khubchandani

    Shaila Khubchandani

  • Sreejith Jeevan

    Sreejith Jeevan

  • Swati Vijaivargie

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