Kushalta Ke Kadam

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Fashion Designers This Season

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  • Rohit Bal

    Rohit Bal

  • Sayantan Sarkar

    Sayantan Sarkar

  • Shaila Khubchandani

    Shaila Khubchandani

  • Sreejith Jeevan

    Sreejith Jeevan

  • Swati Vijaivargie

    Swati Vijaivargie

About the Initiative

About the Initiative

Kushalta Ke Kadam, an initiative by NDTV and USHA, aims at empowering women from rural India and encourages them to become entrepreneurs by taking up sewing and training others in their respective communities. Since 2011 Usha Silai Campaign has trained more than 3.95 lakh rural women within five years, with 17,000 Silai schools, spanning over 9272 Indian villages in India.

 

Kushalta Ke Kadam in Season 4 has returned with new goals and vision. The new season will witness the establishment of the new cluster in Kashmir, apart from the existing four clusters setup last year. The women from volatile Kashmir will work with well-known fashion designer Rohit Bal and get an unique opportunity to learn from him and make clothes for him. The work done by the Silai School women will be presented at Lakme Fashion week 2019.

 

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Adopt a Silai School

Adopt a Silai School

Do you want to be a part of the huge change that Usha Silai School is bringing about in the lives of millions of rural women? With just a simple click of a button, you can now contribute towards the opening of an Usha Silai School or support various other aspects of the school.

USHA Silai School Reaches Picturesque Kashmir, Brings A Wave Of Change
USHA Silai School Reaches Picturesque Kashmir, Brings A Wave Of Change

The charm of Kashmir's picturesque lakes, snow-capped mountains, and lush forests is matched by the richness of its cultural heritage. From handicrafts to the exquisite pashminas, the valley boasts a rich history of arts and crafts passed on through generations and yet the state and its craftsmen are yet to realise their full potential. In an attempt to tap into this immense pool of talent, in the year 2018, the USHA Silai Label set up a garment design and production cluster in Kashmir.

USHA Silai School Changes Life Of Women Through Lakme Fashion Week
USHA Silai School Changes Life Of Women Through Lakme Fashion Week

Within 7 years, with 17,000 schools, spanning over 9000 Indian villages, the USHA Silai School has trained over 3.5 lakh rural women. In 2018, the garments made by the women from these schools, under the guidance of four designers were showcased at the Lakme Fashion Week. Since then their life has been transformed with the clothes now selling under the Silai Label at multi-brand outlet in Delhi.

Nithari Village Rises Up From Its Dark Past, Courtesy Usha Silai School
Nithari Village Rises Up From Its Dark Past, Courtesy Usha Silai School

2006 Noida serial murders shook the entire country, especially the men and women of Nithatri, who fear stepping out of their houses putting their lives on a perpetual pause. But USHA Silai School came as a ray of hope and provided them with a safe source of living.

USHA Silai School Spreads Its Wings, Reaches West Bengal
USHA Silai School Spreads Its Wings, Reaches West Bengal

West Bengal, India's fourth most populous state, is home to 91 million people, a fifth of which are poor. While people there were trying to make ends meet, USHA Silai School came in as a ray of hope for the underprivileged men and women in the eastern state of India.

USHA Silai Shool Programme Creates Opportunities For Women In Nagaland
USHA Silai Shool Programme Creates Opportunities For Women In Nagaland

With an aim to empower women, USHA Silai School makes effort to widen its reach and expand to every corner of India. With this thought as its driving force, the USHA Silai School programme has opened up an opportunity for women in Nagaland by starting a showroom cum sales center in Dimapur.

Helping Improve Rural Household Incomes In India, USHA Silai School Trains Men Across The Country
Helping Improve Rural Household Incomes In India, USHA Silai School Trains Men Across The Country

Along with reviving the traditional craft and providing employment opportunities to the underprivileged women all over India, USHA Silai School programme is providing sewing training to underprivileged men also. The latest extensions aim to help rural households in India improve their earnings.

Silai School Women At Lakme Fashion Week 2018 With Their Mentors
Silai School Women At Lakme Fashion Week 2018 With Their Mentors

Eight selected USHA Silai School women entrepreneurs got a chance to learn and work under the guidance of different designers. Designers Soham Dave, Sayantan Sarkar, Amit Vijaya and Richard Pandav, and Sreejith Jeevan along with USHA Silai School women curated a collection for Lakme Fashion Week 2018.

USHA Silai School Turns Savior For People Of Mori Village Of Andhra Pradesh
USHA Silai School Turns Savior For People Of Mori Village Of Andhra Pradesh

In 2015, the government of Andhra Pradesh partnered with Berkeley University to launch the ‘Smart Villages Mission' and the sleepy village of Mori emerged as Andhra Pradesh's first smart village. Later, government partnered with corporations like USHA International to create employment opportunities in the villages and curb migration.

USHA Silai School Women At Lakme Fashion Week With Designers Amit Vijaya And Richard Pandav
USHA Silai School Women At Lakme Fashion Week With Designers Amit Vijaya And Richard Pandav

Santosh Kumwat and Sunita Devi Kumawat from Jaipur are two of the eight selected USHA Silai School women entrepreneurs, who got a chance to learn and work under the guidance of designers - Amit Trivedi and Richard Pandav to launch a clothing line at the Lakme Fashion Week 2018.

USHA Silai School Collection Launched At The Lakme Fashion Week
USHA Silai School Collection Launched At The Lakme Fashion Week

Some of the Usha Silai School women, chosen from four regions of the country, went through an assessment. Then a select few got to work on the production of a clothing line, under their fashion designer mentors. These women were then flown to Mumbai to display their collection at the trendiest event on the year - the Lakme Fashion Week.

Once Manual Scavengers, Bhagwanta Bai And Anusuya Are Now Building Their Own Legacy
Once Manual Scavengers, Bhagwanta Bai And Anusuya Are Now Building Their Own Legacy

Bhagwanta Bai from Madhya Pradesh was forced to become a manual scavenger after her marriage by her in-laws. Unable to bear prejudices and ill-treatment from the society she decided to build a new life with skills of stitching and sewing

Kushalta Ke Kadam Goes International, Empowers Women In Sri Lanka, Nepal
Kushalta Ke Kadam Goes International, Empowers Women In Sri Lanka, Nepal

Jermegini, 26, had moved to India in 1990 due to the civil war in Sri Lanka. While in India, she stayed in a refugee camp at Kudiyatham in Vellore and learned basics of stitching and sewing. It was this skill that Usha Silai School later honed and helped her build a life from scratch in her home country.

With Stitching As Her Means, Rajasthan's Gomi Devi Becomes The Sole Bread Earner In Her House
With Stitching As Her Means, Rajasthan's Gomi Devi Becomes The Sole Bread Earner In Her House

Married to an opium addict, when she barely 15, Gomi Devi, lived a hard life with no stable source of income. When she had her first child at 16, she realised that she needed to find a job and become financially independent. At this juncture, Usha Silai School helped her take control of her life.

Two Women Overcome Their Traumatic Past In Nithari Village To Rebuild Their Life
Two Women Overcome Their Traumatic Past In Nithari Village To Rebuild Their Life

Haunted by the infamous 2006 serial killings in Noida's Nithari village, Rubina Begum and Soni's life had come to a standstill. Tired of constantly living in fear, both of them discovered the Usha Silai School programme and underwent training for seven days.

Two Women From Kanha Forest In Madhya Pradesh Learn Stitching To Create Extra Avenues Of Income
Two Women From Kanha Forest In Madhya Pradesh Learn Stitching To Create Extra Avenues Of Income

Madhya Pradesh's Kanha Tiger Reserve which is one of the most popular national parks is home to numerous tribal communities and villages. Livelihood of majority of the residents depends on the forest resources. There are not too many alternative sources of income available. To overcome this problem, The Corbett Foundation (TCF) tied up with the USHA International Limited to create employment opportunities for women.

Phuliya Bai and Rekha Rahangdale joined the Usha Silai programme and soon they turned entrepreneurs and started their own training schools to teach stitching to other women.

These Women Show How Past Cannot Stall Their Future
These Women Show How Past Cannot Stall Their Future

Life may not be easy for women living in the interiors of India, especially if the women is trying to live independently and run a household on thier own. But these four women have made it possible. Residing in different corners of the country, the stories of these women are inspiring as they took their destiny in to their own hands, in the hope that their life will be as vibrant as the colorful threads they use for stitching.

Equality Shouldn't Be About Gender, Prove These Two Women With Their Work
Equality Shouldn't Be About Gender, Prove These Two Women With Their Work

After getting training under the Usha Silai School programme for seven days, Lajjawati and Poonam, both from a remote part of Uttar Pradesh, started their own sewing training centres. Both these women have gained respect of their fellow villagers for their hard work and stitching skills

How These Three Women Became Trendsetters In Their Villages In Maharashtra
How These Three Women Became Trendsetters In Their Villages In Maharashtra

Three inspiring stories of women in Maharashtra's Dhule district who changed their own lives and lives of other women with one small step.

Kushalta ke Kadam: Aiming for Independence Through Stitching
Kushalta ke Kadam: Aiming for Independence Through Stitching

Kushalta ke Kadam is a campaign that aims to salute women who turned into successful entrepreneurs by enrolling to Usha Silai School Programme.