Most designs are inspired by the (USHA Silai School) women who work here, he said. It includes individual characteristics of each of them, aim is to show that despite living in far flung interiors of the country, they are still aware of what's fashionable and what's not.
He guided the women from the southern cluster of the state to design and sew garments that reflect the culture of Kolkata. As part of the production process, Sayantan travelled extensively through the city with the women in his team. This tour was to encourage them to draw inspiration from the character of the place. He hoped that walking through various streets and markets, will encourage the women to think out of the box when working out the patterns and textures of the garments.
We saw places with a certain type of flowers that became the floral prints we used and other inspirations came from the pictures we clicked of the ponds and the trees he said. So, it is completely about the stories of these women and the ambience they live and work in.
Similar technique was used by Sreejith Jeevan, designer and owner of ROUKA and mentor to the women from the Puducherry cluster.
"It first began with evaluating what the women were doing and the products that they were making to understand the skill set they had," said Sreejith who was determined to break the mould in which these women were working in and encourage them to try their hands at newer designs.
The skills they had were of basic sewing, so our aim was to provide finishing to their existing techniques, in order to introduce them to the market that USHA's Silai label was to launch in.He further adds, since, these women were only used to creating simple garments, my job was to give them a new inspiration, Sreejith said. So, why not hold a design workshop?, he wondered.
Sreejith's design workshop taught the women new techniques like patch-work, print development and new cutting models for clothes like chudidaars and trousers.
As the two designers worked their way to understanding their team's skills, training them in areas they lacked and preparing the women to create something they had never done before, the overall collection started to fall in place. Both clusters stuck to their regions' ethos to which the women of Silai School contributed passionately and ended up with a fashion collection that was both modern and a glimpse into the journey of the lives of these women.
Usha International has been expanding its network of Silai Schools across India and overseas to Nepal and Sri Lanka for the past seven years. However, this year, the goal was to do more than just provide sewing training to the underprivileged women around and outside the country.
Our (Usha International) chairman, Krishna Shriram, thought that the idea of providing sewing training and enhancing the skills of these women was great but we could do more to boost their creativity said Priya Somaiya, executive director of USHA Social Services. Since a lot of fashion events take place in India, we thought this could be the best platform to showcase the talents of these women. This led us to conceptualise the idea of the fashion label 'Silai'.
79 participants from Usha Silai across the country, started this unique journey of redefining their skill and creating a fashion label. Only 33 of them managed to make it to the next stage of the shortlisting process and reach the most crucial stage of the journey - the production of the final garments. Following another round of assessment process, the women were divided into four clusters based on four specific regions of India.
We have seen the work that USHA International has been doing at the grass-root level all these years and are glad to be partnering with them to launch their new label said Jaspreet Singh Chandok, Vice President and Head of Fashion at IMG Reliance.
It's a dream run for these Silai school women. From back and beyond corners of India, where they had their own tailoring shops or silai schools, to taking centrestage at a prestigious event like Lakme Fashion Week, it is what fairy tales are made of.
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