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Targeting is costly. You try to target, you miss the right people often because they are poorest of poor.Abhijit BanerjeeNobel Laureate

It is extremely important that we take time out from our lives to help those in need. Be it the migrant workers or farmers or anybody.Shruti HaasanActor

We are buying rations directly from farmers, this is the direct relief as they are getting the money directly which is very essential at this point of time as they are not able to sell their produce because of the lockdown.Vikas KhannaChef, Restaurateur, Cookbook Writer

During this time of lockdown, I realised how much far we are from our farmers. I personally don't know any farmers. But initiatives like Rang De helps us to know them personally.Kavish SethPoet, Singer & Songwriter

What has distressed me the most is the distress faced by the farmers, farmers suicide and how we have accepted this.Adil HussainActor

Seasonal problem is very high for farmers and during this time, we all should come together for their support.Pankaj TripathiActor

Average income of farmers in India is around Rs 8,931 per month. Our study showed that lockdown affected to an extent of about 60%.Dr GV RamanjaneyuluFounder of Centre for Sustainable Agriculture

The biggest attractive feature of social investment is that it is not impersonal, it is very personal and you can put a face to the situation you want to change.Vinita BaliFormer CEO & MD, Britannia Industries Ltd