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Actor Adil Hussain urging each one of us said, "We must come forward and invest whatever amount we can"
Highlights of #RangDeIndia Telethon: Make A Social Investment To Help Farmers In Distress
Rang De and NDTV have come together to highlight the impending crisis faced by small and marginal farmers across the country. As part of the Rang De India telethon, we are making a clarion call to the ordinary citizens of India to join hands in support of small and marginal farmers and make a social investment that will be disbursed to farmers directly. By providing interest-free loans to farmers in distress, we would like to ensure that they are able to take care of themselves and their families, while at the same time carry on with their farming.
Here are the Highlights from the #RangDeIndia Telethon:
Our farmers need our help, please continue to invest for the cause of small and marginal farmers
Sudharak Olwe, Documentary photographer on the #RangDeIndia Telethon
I been to the houses of small farmers. I have clicked photographs of the actual realities. I have recently photographed young mother. These mothers to 2-3 children have lost their husband to high loans. Some farmers have committed suicide because their loans as small as Rs. 5000 has increased to Rs. 2 lakh and there is no income.
Ashok Pal Singh, Former Member, Postal Services Board & MD & CEO, India Post Payments Bank on Rang De India's work
The funding takes place real-time. The technology is providing trust, reliability and is connecting the whole ecosystem by bringing together the farmers, the investors together on one platform.
Mohit Satyanand, Chairman, Teamwork Arts
I spend my time in Delhi and Uttrakhand and I have observed that migration from mountains to plains has decreased slightly. I have been trying to partner with organisations that can help the people in mountains produce items like shawls, jams, pickle and other such things. This has led to an increase in income and their products are also getting good market. However, due to the lockdown, the products are stuck and not being sold. If the situation continues it will affect them badly.
Arun Jain, Founder of Polaris Group and Chairman and Managing Director of Intellect Design Arena Limited
- I think we are only surviving on people living in rural areas. Removing the urban-rural divide will be much better. A farmer has much more knowledge than we think. The narrative needs to change. The farmer produces from the soil. We need to integrate farming models, technical model and catalyse it.
- Mission Smridhi, is working on bringing holistic change in organic farming, faring to market. It focusses on increasing the income of farmers. We are helping in making the money Rang De is giving more productive.
NDTV's Sreenivasan Jain explains the problems facing farmers due to the lockdown
Sandip Patel, Managing Director, IBM India/South Asia on #RangDeIndia Telethon
- Farmers are looking for accurate weather forecast to help them make decisions. We are trying to compute agronomics insights in conjuctuion with the Ministry of agriculture. This information is required for short-term forecasts. This is the way we can enable farmers to take preemptive decisions.
- The key issue in making the supply chain more resilient is providing timely data on what is growing where, what is the timely actions required for decision making. Technology can be used to provide timely, accurate and better data to save food waste and help in higher production.
Abhijit Banerjee, Nobel Laureate in Economics on the telethon
#RangDeIndia | "Targeting is costly. You try to target, you miss the right people often because they are poorest of poor": Nobel laureate Abhijit Banerjee
- NDTV (@ndtv) May 24, 2020
(In partnership with @RangDe)
Invest now: https://t.co/St8m7YORunpic.twitter.com/914BnIrsRd
Investment raised through #RangDeIndia telethon cross Rs 5.50 crore
Thank you, Investors. To continue to invest to help our farmers, click here.
Ajay Vir Jakhar - Chairman of Bharat Krishak Samaj (Farmers' Forum, India) and Chairman, Punjab State Farmers' Commission
#RangDeIndia | "The biggest contribution of Rang De is that it will inspire many other organisations to make efforts in a similar direction": Ajay Vir Jakhar, Chairman, Bharat Krishak Samaj
- NDTV (@ndtv) May 24, 2020
(In partnership with @RangDe)
Invest now: https://t.co/St8m7YORunpic.twitter.com/X1k2erm27a
With 15 minutes to go on the #RangDeIndia telethon, investments for farmers cross Rs 5 crores
An anonymous donor from Mumbai contributes Rs 20 lakh. Vikram Lal of Eicher contributes Rs 1 crore and Anita Lal of Good Earth contributes additional Rs 1 crore.
An anonymous donor from Mumbai contributes Rs 20 lakh. Vikram Lal of Eicher contributes Rs 1 crore and Anita Lal of Good Earth contributes additional Rs 1 crore.
To invest and help farmers, click here.
Scott Theisen, CEO, Optum Care Services invests Rs 1.07 crores during the telethon
I am proud of being a part of this initiative. I think it is important to know that when you are contributing the money it is going to the cause you expect it to go to. It is supporting the farmers, and food supply chain which is part of our mission too: Helping people live healthier lives.
Giri Giridhar, Executive Vice President & Chief Financial Officer, The Indian Hotels Company on the telethon:
It is sad to see that in times of crisis the farmers who have worked hard face many problems. We many times don't respect the dignity of the farmers. The farmers take the money on loan and not for free. I have known Rang De for 10 years, peer to peer lending ensures multiplier effect. The money you give always comes back. And the money that comes back you never take it but feel like giving it back. So it creates a fantastic multiplier effect.
Thank you Investors: With 30 minutes to go on the Telethon investments raised for farmers cross Rs 3 crore
To invest and help farmers, click here.
Meet the founders of peer-to-peer social investment platform, Rang De
WATCH | Co-founders of #RangdeIndia Ram NK and Smita Ram speak about their initiative and how social investment can help distressed farmers
- NDTV (@ndtv) May 24, 2020
(In partnership with @RangDe)
Invest now: https://t.co/St8m7Z6sSXpic.twitter.com/JaRExscv0a
Shradha Sharma, Founder & CEO, YourStory Media
Rang De has done a brilliant job by using technology to help farmers. They are the amazing bunch of people committed to the cause. I am thankful that they are doing this to help our farmers. I think Rang De has been working on peer to peer lending for many years. We must support them as we can't do what they are doing. They are on the ground making sure that it is done. We all need to be a part of this initiative.
Thank you investors: After little over an hour of the telethon over Rs 1.67 crores invested for farmers
Join the #RangDeIndia movement, to invest click here
Shruti Haasan, Actor on #RangDeIndia telethon:
Irrespective of which strata of society we belong to we are all going through financial uncertainty. But it is extremely important that we take time out from our lives to help those in need, be it the migrant workers or farmers or anybody in need of help.
Lakshmi Narayanan, Co-founder, Cognizant Technology Solutions on the telethon
#RangDeIndia | "What farmers really need is inputs to the farmland": Lakshmi Narayanan, Co-founder, Cognizant Technology Solutions
- NDTV (@ndtv) May 24, 2020
(In partnership with @RangDe)
Invest now: https://t.co/St8m7YORunpic.twitter.com/ak6hoHnSLj
Mehjabeen Poonawala, Country Head, India, Finastra invests Rs 25 lakh
To invest for small and marginal farmer, click here.
Finastra has been supporting Rang de programmes in rural India for quite some years now. We have focussed on making lending easy. We have collaborated on an initiative to enable microlending platform to provide affordable loans to women entrepreneurs. We believe strongly in the idea of doing well by doing good.
Vikas Khanna on #RangDeIndia telethon:
#RangDeIndia | Chef and restaurateur @TheVikasKhanna on his efforts to help distressed farmers amid #COVID19 crisis
- NDTV (@ndtv) May 24, 2020
(In partnership with @RangDe)
Invest now: https://t.co/St8m7Z6sSXpic.twitter.com/2iBIn2wurW
Famers are the foundation of our society: Kavish Seth, Poet and Singer
#RangDeIndia | "Farmers are the foundation of our society. Every kitchen, every household runs on their hard work": Poet and Singer Kavish Seth
- NDTV (@ndtv) May 24, 2020
(In partnership with @RangDe)
Invest now: https://t.co/St8m7Z6sSXpic.twitter.com/xEEuliR6Di
Support for #RangDeIndia initiative comes in from all quarters
#RangDeIndia | "I don't know any farmers, but @RangDe has enabled us to know them personally": Kavish Seth, Poet, Singer, Song-writer
- NDTV (@ndtv) May 24, 2020
(In partnership with @RangDe)
Invest now: https://t.co/St8m7YORunpic.twitter.com/mzdkGOkJVO
Nithin Kamath, Founder & CEO, Zerodha invests Rs 50 lakh for helping farmers during the telethon
Small and marginal farmers need your help. To invest click here.
Small and marginal farmers need your help. To invest click here.
Dr. Nachiket Mor explains how social investment for farmer through Rang De will work:
To invest and help farmers, click here.
What is happening with your money and how is the money is being spent is an important component of peer to peer lending. In a regular lending context, you are looking at the lowest risk borrowing. In the peer to peer lending, you are looking for those who are most needy and bridge a gap by allowing farmers and those who are in distress to do something new with mentorship and support
Vijay Mahajan, Founder, Basix on the crisis facing farmers
#RangDeIndia | "Even today less than 50% of our farmers actually get access to institutional credit": Basix founder Vijay Mahajan
- NDTV (@ndtv) May 24, 2020
(In partnership with @RangDe)
Invest now: https://t.co/St8m7Z6sSXpic.twitter.com/revcYSIfGh
Vikas Khanna on the #RangDeIndia telethon:
#RangDeIndia | Chef and restaurateur @TheVikasKhanna on how he is helping farmers amid #COVID19Crisis.
- NDTV (@ndtv) May 24, 2020
(In partnership with @RangDe)
Invest now: https://t.co/St8m7YORunpic.twitter.com/opbxqAUOMN
Your Social investment of just Rs.10,000/- can save one farmer's livelihood, can save him from a distress sale and also help him use warehouses or cold storage facilities to store his crops, to get better rates for his produce: Prannoy Roy
To invest and help farmers, click here.
Dr Nachiket Mor on #RangDeIndia telethon:
#RangDeIndia | "Now is the time for individuals to step up. We need engagement today to help millions of people out there": Dr Nachiket Mor
- NDTV (@ndtv) May 24, 2020
(In partnership with @RangDe)
Invest now: https://t.co/St8m7Z6sSXpic.twitter.com/uAukr95p1R
Dr. Nachiket Mor, PhD, Visiting Scientist, The Banyan Academy of Leadership in Mental Health on the telethon:
- The reality is that a lot of contemporary financial institutions delve in high lending that does not factor in uncertainties. But as individuals, if we have something to give it allows us the opportunity to become investors to help millions of people out there. This may not solve the problem and hardship of farmers completely but it will definitely help them in a big way. In peer to peer lending, you know the person you are giving money to and you know who you are helping. They become your extended neighbour.
- The team is using technology to ensure transparency in peer to peer lending. You can see the individual and you can help that individual directly, not just with money but also with an idea or skill that you have and want to help with.
Anonymous contributor from Bangalore invest Rs 10 lakh during #RangDeIndia Telethon
To invest and help small and marginal farmers, click here.
To invest and help small and marginal farmers, click here.
Dr. Ramanjaneyulu on #RangDeIndia Telethon:
#RangDeIndia | "Average income of farmers in India is around Rs 8,931 per month. Our study showed that lockdown affected to an extent of about 60%": Dr Ramanjaneyulu, founder of Centre for Sustainable Agriculture
- NDTV (@ndtv) May 24, 2020
(In partnership with @RangDe)
Invest now: https://t.co/St8m7YORunpic.twitter.com/nVf64VkY0E
Dr. G V Ramanjaneyulu, Founder & Executive Director at the Centre for Sustainable Agriculture
- Farmers are in deep crisis. We see daily that a number of migrants are on the road who are part of the rural economy. About 54.6% of the population is dependent on agriculture and 87% are small and marginal who hold land less than 2 hectares.
- The income of an average farmer is Rs 8,931 per month. The lockdown has affected this income by about 60%. Some farmers were unable to sell their produce as transport was affected. Particularly fresh vegetables and fruit sector has been affected significantly. Many farmers are landless and they take land on lease for which they pay high interests.
10 minutes to go for the #RangDeIndia Telethon
Help those who feed us - our farmers. They need our support. #RangDeIndia
- NDTV (@ndtv) May 24, 2020
(In partnership with @RangDe)
Invest now: https://t.co/St8m7Z6sSXpic.twitter.com/vgIWgUzww3
Join the 2-hour Special #RangDeIndia Telethon and help our farmers in distress
While our farmers are working hard to ensure that we continue to have food on our table, your interest free loans will ensure the farmer's family does not go hungry. To invest and help farmers in distress click here.
By providing interest free loans to farmers in distress, we would like to ensure that they are able to take care of themselves and their families, while at the same time carry on with their farming.
Rang De, a peer-to-peer lending platform that enables individuals to invest in fellow Indians and NDTV have come together to highlight the impending crisis faced by small and marginal farmers across the country.
Access to credit to marginal farmers in the current times is more important than ever before. With institutional credit becoming harder to access.
Marginal farmers who are getting ready for the upcoming sowing season are in urgent need of credit for inputs and for the sustenance of their own families.
Amidst the lockdown, fear of falling prices of food grains, drop in exports and lower demand have created a distress situation across communities of small and marginal farmers.
More than 80 percent of India's farmers are small and marginal farmers, who own less than 5 acres of land.
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- Invest as little as Rs.100 on rangde.in/ndtv
- We will disburse the amount into the farmer’s bank account
- You get notified as soon as the investment is made
Targeting is costly. You try to target, you miss the right people often because they are poorest of poor.Abhijit BanerjeeNobel Laureate- Seasonal problem is very high for farmers, and during this time, it is very important for all of us to support them.Pankaj TripathiActor
- What has distressed me the most is the distress faced by the farmers, farmers suicide and how we have accepted this.Adil HussainActor
- We are buying rations directly from farmers, this is the direct relief as they are getting the money directly. But at this point of time, they are not able to sell their produce because of the lockdown.Vikas KhannaChef, Restaurateur, Cookbook Writer
- It is extremely important that we take time out from our lives to help those in need. Be it the migrant workers or farmers or anybody.Shruti HaasanActor
- During this time of lockdown, I realised how much far we are from our farmers.Kavish SethPoet, Singer & Songwriter
More than 80% of India's farmers are small and marginal farmers, who own less than 5 acres of land. Individually, because of the size of the landholding, they are under represented and don't have access to a host of services such as access to affordable credit and affordable warehousing, which farmers with larger farms do. The prevailing uncertainty has aggravated distress.
Amidst the lockdown, fear of falling prices of food grains, drop in exports and lower demand have created a distress situation across communities of small and marginal farmers. On the other hand, marginal farmers who are getting ready for the upcoming sowing season are in urgent need of credit for inputs and for the sustenance of their own families.
This brewing distress, therefore, does not just affect an individual farmer, but their families and communities as a whole.
Access to credit to marginal farmers in the current times is more important than ever before. With institutional credit becoming harder to access, Rang De's aim is to leverage its peer to peer lending platform to create a mass citizens' movement in support of farmers.
Rang De is working with farmer producer groups and credible organizations on the ground to support small and marginal farmers who are affected by the current situation.
While our on the ground partner organizations provide facilities such as warehousing and access to markets, Rang De's interest-free loans will enable farmers to borrow with respect and dignity. While the larger farmers closer to urban markets are finding innovative ways to thrive through direct marketing, it is the small farmers who are in the heart of rural India and form a bulk of the farming sector, who need our support.
Rang De India is a clarion call to ordinary citizens of India to join hands in support of small and marginal farmers.
· A marginal farmer to get access to warehousing for their grains so that they do not need to sell their produce in distress.
· A marginal farmer to buy inputs for the upcoming sowing season.
While our farmers are working hard to ensure that we continue to have food on our table, your interest free loans will ensure the farmer’s family does not go hungry.
Rang De and NDTV have come together to highlight the impending crisis faced by small and marginal farmers across the country. By providing interest free loans to farmers in distress, we would like to ensure that they are able to take care of themselves and their families, while at the same time carry on with their farming.
*Disclaimer:
NDTV is the broadcast partner for a Sponsored Campaign by Rang De P2P Financial Services Limited. NDTV has no role to play in the funds collected by Rang De or loans granted by them.
NDTV will not be liable for any claim(s) made by any person or entity, including any statutory or governmental authority, arising out of the collection or utilization of the funds.