May 28, 2017 will be remembered as the day #VoteForChange campaign was launched in India, with the Datsun Party taking centre stage of the arena that has long been a virtual monopoly. Breaking in to the space with the promise of more power, comfort, style and space – the Datsun Party took the route of elections to get its message to the masses. Afterall nothing drives home the supremacy of democracy that gives people the right to choose, than elections. And as with every political party, the Datsun Party too introduced its candidate to lead this charge – the redi-GO and unveiled the manifesto to tell the masses what it had to offer, vis-à-vis the competition.
The party itself is rejuvenated. It tapped the talented actor Vinay Pathak as its star campaigner, who transformed himself into different influencers to pass on the message of the party. The campaign was not restricted to just a particular area or state and saw participation of people from all types of cities. Reaching out to nearly a billion on social media and other platforms and engaging with 18 million and the campaign’s might, is only likely to grow.
It has got more than it had expected; months after the launch of the campaign, the tongue and cheek humour of the campaign ensured that its popularity reached new heights, all opinion polls surveys and social media trends seem to suggest that the Datsun Party is growing at an enviable pace and competition may find it hard to ignore this challenger.
Sticking to its manifesto and adhering to every promise made to the voters at the time of election, is a rarity in itself. But redi-GO breaches every barrier of expectation to deliver more than what was promised.
A long and hard fought battle can leave even the most seasoned warrior exhausted but not our leader of the masses. The love, affection and appreciation of the people energises our redi-GO to go that extra mile and ride the high tide of success to scale new heights. It is a #VoteForChange and change is here to stay happily ever after.
