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#HandmadeDilSe: A Drive To Support Artisans Across India During The COVID-19 Pandemic

The pandemic and subsequent lockdowns have caused havoc in the lives of rural artisans and weavers. With no orders, and massive stockpiles of inventory, their livelihoods have come to a standstill. NDTV has joined hands with Habba, a non-profit organisation in India, for the Handmade Dil Se initiative that aims to revive the livelihoods of the artisans across the country.

#HandmadeDilSe

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*Please Note: Clicking on this link will take you to the Habba website.

Best Moments

#HandmadeDilSe is an initiative by NDTV and Habba to bring back the demand for handmade in India and revive the livelihoods of artisans and weavers

Actor Vidya Balan lent support to the #HandmadeDilSe telethon and urged everyone to their bit to revive the work of artisans

Anita Dongre said that today fashion designers need to use creativity of artisans and weavers and support this sector

Laila Tyabji, Founder, Dastakar highlighted how bad is the situation in the time of coronavirus and why is it necessary for India to pay attention

Prasanna Heggodu, Theatre Director & Founder, Charaka joined the telethon and said we need to invest in the craft sector

Smita and Ram NK Co-founder, Habba talked about why they kick-started #HandmadeDilSe initiative and said it has been the most enriching experience of their lives

Malavika Sarrukai, Dancer & Choreographer said the campaign Handmade, Dil Se, I think is a wonderful initiative, it says it all

Highlights of #HandmadeDilSe Telethon: An Initiative To Support India's Weavers and Artisans

Handmade Dil Se is Habba's attempt to bring back the demand for handmade in India and revive the livelihoods of artisans and weavers. Habba has curated surprise hampers from across India for you. The art hampers feature carefully curated art forms across Textiles (handwoven, and hand embroidered), Wooden, Metal, Earthy and Hand Painted handicrafts from across India. You can choose the art forms you want to support and buy these exquisite surprise hampers for yourself and your loved ones.

Here are the Highlights of the #HandmadeDilSe Telethon:

Nov 01, 2020

20:02 (IST)

I get disappointed when we think short term. Pandemic is a classic example that we have to think long term: Ferose V R, Senior Vice President and Head of SAP Academy for Engineering

The pandemic is really a marathon. It is very different from natural disaster which starts and end. COVID will be with us for next few months if not years. We have to look at long term solutions. This sector has been left behind. I have outstanding artisans who don't have basic website to showcase their artwork. We have to look at it holistically in 3 stages -

1. What can be done at local level - buying local and from local artisans

2. Corporate - what are the policy changes that can be done

For example, what we have done - when we built our own SAP campus, all paintings have to be procured locally. That's simple to do.

3. Policy level changes are required at macro level, of all the changes we will face, the core is to focus on 'service, community and introspection'

QUOTE UNQUOTE

Tourism in our country can encourage visits to handloom units, people can see how talented these weavers are. India should be taking pride in this legacy we have.Anita DongreChief Creative Officer at the House of Anita Dongre
The campaign Handmade, Dil Se, I think is a wonderful initiative, it says it all. Because what artists do is make it dil se. This just focuses our attention on that very important aspect, which we might otherwise forget.Malavika SarrukaiDancer & Choreographer
Craft and handloom sectors are two areas where India has something that no other country has. We have this wonderful asset and we should be investing in it.Laila TyabjiChairperson & Founder Member, Dastkar
If we all use handmade products more, then it will be useful for both us and the weavers. In the long run, hand woven clothes last much longer.Vidya BalanActor

Get Involved

As an Individual:

Select a surprise hamper of your choice
Select the price of your surprise hamper
Provide a delivery location, and complete your purchase

As a Company:

Pledge an amount to support handmade in India
Fulfil your pledge by gifting surprise or custom hampers to your teams and clients
Celebrate the impact you’ve helped create

Artisan Stories

Banno started working with Kumbaya in 2001. She supports her two young children, in-laws and ageing parents with her earnings.

Gora, who does not have legs, leaves no stone unturned to get to work. She is one of the top earners in her production unit.

Struck with Polio as a child, Gyarsi has been denied a lot of rights. Her work as a craftsperson has endowed her with courage.

Kamala Bamne is known for her hard work and excellent quality. With pride, she now leads the Neemkheda SHG for producers.

Naseem Bi has found her identity as an embroiderer. With her financial independence, she wants to provide best education for her children.

Urmila Kochle has been working as a tailor for 15 years. Her work has given her the strength, courage and confidence to face new challenges.

Proud to be a breadwinner, Parijat Borah has been weaving since she was seventeen years old. Her work keeps her close to her cultural roots.

Empowered by her work as a farmer and weaver, Narmada Devi is single handedly able to support her family of four.

About The Campaign

The pandemic and subsequent lockdowns have caused havoc in the lives of rural artisans and weavers. With no orders, and massive stockpiles of inventory, their livelihoods have come to a standstill. Many in fact, have turned to manual labour to sustain themselves and their families. Our artisans and weavers do not need handouts. They need work and orders for them to continue their craft. This festive season, we invite you to stand in solidarity of our artisans and weavers by buying handmade in India.

Lantana Elephants - A Special Opportunity

Habba is providing a very special opportunity to support handmade in a completely unique way - by buying a priceless Lantana Elephant. The making of these elephants clears forests of the invasive weed lantana camara, provides livelihood to adivasi families, and highlights the cause of nature conservation. In partnership with ‘The Real Elephant Collective’, Habba is offering a limited number of Handmade Lantana Elephants for sale.

Write to handmade@habba.org to buy a Lantana Elephant!

Community Partners

We are deeply grateful for the unconditional support of our incredible impact partner organisations

Al Maun
Atul Johri Designs
Bangla Natak
Charaka (Desi)
Commitment to Kashmir
Craft Council of India
Darbar Sahitya Sansad
Dastkar Andhra
Kala Mandir
Kumbaya
Magan Khadi
North East Network
Paramparik Karigar
Porgai
Rehwa
Samuday Crafts
Sangraha
Sasha India
Tisser
Urmul
Women Weave and many more

With the support of our impact partners, we will be able to impact 19,460 artisans and their families, across 14 states, and curate surprise hampers across 51 unique art forms.

Habba’s Unique Principles:

Honestly Handmade: All products on Habba are at least 60% handmade. Our Hand Over Heart seal certifies the exact percentage for each product.

Honest Pricing: We follow a simple policy of transparent pricing. The income for the artisan is disclosed for every product listed on Habba.

When you purchase on Habba, you will be able to:

Buy authentic handmade in India products
Know exactly how much of the funds will go to the artisans
The number of days of employment you have provided

About The Partner

Habba is a non-profit initiative started in 2015 as an honest marketplace for artisans and weavers. It has been designed ground up to enhance the incomes of artisans and weavers and bridge the empathy gap between customers and artisans. Habba believes in 100% transparency and ensures that customers are aware of how their purchase impacts artisans and weavers.

Supported by Social Alpha, an initiative of Tata Trusts, Habba is an offshoot of Rang De - also a pioneering social enterprise. Since 2015, Habba has won several awards and recognition for its game changing efforts.

To support Habba’s mission with philanthropic capital or CSR funding, please write to support@habba.org

Habba & NDTV present Handmade Dil Se to celebrate our belief in India’s arts and artisans

More than 160 lakh households are involved in handloom and the art and crafts sector, with over 80% of them living in rural areas. Each region of India has a rich legacy of art and craft that has been passed on from one generation to the other. However, the custodians of this legacy are now in dire straits. The pandemic and subsequent lockdowns have caused havoc in the lives of rural artisans and weavers. With no orders, and massive stockpiles of inventory, their livelihoods have come to a standstill. Many in fact, have turned to manual labour to sustain themselves and their families.

Handmade Dil Se is Habba’s attempt to bring back the demand for handmade in India and revive the livelihoods of artisans and weavers. Habba has curated surprise hampers from across India for you. The art hampers feature carefully curated art forms across Textiles (handwoven, and hand embroidered), Wooden, Metal, Earthy and Hand Painted handicrafts from across India. You can choose the art forms you want to support and buy these exquisite surprise hampers for yourself and your loved ones.

True to Habba’s unique principle of Honest Pricing, you will know exactly how much of your purchase value goes to the artisans. There are no hidden charges, no fine print.

Disclaimer*: NDTV is the broadcast partner for a 2-hour telethon with Habba as the implementation partner to rebuild livelihoods of rural artisans and weavers. The amount raised will be received by Habba Organisation and shall be utilized according to a plan prepared and monitored by them.

NDTV has no role to play in the amount raised and will not be liable for any claim(s) made by any person or entity, including any statutory or governmental authority, arising out of the collection or utilization of the amount raised.