Handmade Dil Se
Handmade Dil Se

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#HandmadeDilSe: A Drive To Support Artisans Across India During The COVID-19 Pandemic

The pandemic and subsequent lockdowns have caused havoc in the lives of rural artisans and weavers. With no orders, and massive stockpiles of inventory, their livelihoods have come to a standstill. NDTV has joined hands with Habba, a non-profit organisation in India, for the Handmade Dil Se initiative that aims to revive the livelihoods of the artisans across the country.

#HandmadeDilSe

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*Please Note: Clicking on this link will take you to the Habba website.

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Highlights of #HandmadeDilSe Telethon: An Initiative To Support India's Weavers and Artisans

Handmade Dil Se is Habba's attempt to bring back the demand for handmade in India and revive the livelihoods of artisans and weavers. Habba has curated surprise hampers from across India for you. The art hampers feature carefully curated art forms across Textiles (handwoven, and hand embroidered), Wooden, Metal, Earthy and Hand Painted handicrafts from across India. You can choose the art forms you want to support and buy these exquisite surprise hampers for yourself and your loved ones.

Here are the Highlights of the #HandmadeDilSe Telethon:

Nov 01, 2020
20:02 (IST)
I get disappointed when we think short term. Pandemic is a classic example that we have to think long term: Ferose V R, Senior Vice President and Head of SAP Academy for Engineering
The pandemic is really a marathon. It is very different from natural disaster which starts and end. COVID will be with us for next few months if not years. We have to look at long term solutions. This sector has been left behind. I have outstanding artisans who don't have basic website to showcase their artwork. We have to look at it holistically in 3 stages - 
1. What can be done at local level - buying local and from local artisans

2. Corporate - what are the policy changes that can be done
For example, what we have done - when we built our own SAP campus, all paintings have to be procured locally. That's simple to do.

3. Policy level changes are required at macro level, of all the changes we will face, the core is to focus on 'service, community and introspection' 

QUOTE UNQUOTE

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  • Anita Dongre
    Tourism in our country can encourage visits to handloom units, people can see how talented these weavers are. India should be taking pride in this legacy we have.Anita DongreChief Creative Officer at the House of Anita Dongre
  • Malavika Sarrukai
    The campaign Handmade, Dil Se, I think is a wonderful initiative, it says it all. Because what artists do is make it dil se. This just focuses our attention on that very important aspect, which we might otherwise forget.Malavika SarrukaiDancer & Choreographer
  • Laila Tyabji
    Craft and handloom sectors are two areas where India has something that no other country has. We have this wonderful asset and we should be investing in it.Laila TyabjiChairperson & Founder Member, Dastkar
  • Vidya Balan
    If we all use handmade products more, then it will be useful for both us and the weavers. In the long run, hand woven clothes last much longer.Vidya BalanActor

Get Involved

As an Individual:

  1. Select a surprise hamper of your choice
  2. Select the price of your surprise hamper
  3. Provide a delivery location, and complete your purchase

As a Company:

  1. Pledge an amount to support handmade in India
  2. Fulfil your pledge by gifting surprise or custom hampers to your teams and clients
  3. Celebrate the impact you’ve helped create

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About The Campaign

About The Campaign

 

The pandemic and subsequent lockdowns have caused havoc in the lives of rural artisans and weavers. With no orders, and massive stockpiles of inventory, their livelihoods have come to a standstill. Many in fact, have turned to manual labour to sustain themselves and their families. Our artisans and weavers do not need handouts. They need work and orders for them to continue their craft. This festive season, we invite you to stand in solidarity of our artisans and weavers by buying handmade in India. 

 

 

Lantana Elephants - A Special Opportunity

 

Habba is providing a very special opportunity to support handmade in a completely unique way - by buying a priceless Lantana Elephant. The making of these elephants clears forests of the invasive weed lantana camara, provides livelihood to adivasi families, and highlights the cause of nature conservation. In partnership with ‘The Real Elephant Collective’, Habba is offering a limited number of Handmade Lantana Elephants for sale.

 

Write to handmade@habba.org to buy a Lantana Elephant!

 

 

Community Partners

We are deeply grateful for the unconditional support of our incredible impact partner organisations

 

  • Al Maun
  • Atul Johri Designs
  • Bangla Natak
  • Charaka (Desi)
  • Commitment to Kashmir
  • Craft Council of India
  • Darbar Sahitya Sansad
  • Dastkar Andhra
  • Kala Mandir
  • Kumbaya
  • Magan Khadi 
  • North East Network
  • Paramparik Karigar
  • Porgai
  • Rehwa
  • Samuday Crafts
  • Sangraha
  • Sasha India
  • Tisser
  • Urmul
  • Women Weave and many more

 

With the support of our impact partners, we will be able to impact 19,460 artisans and their families, across 14 states, and curate surprise hampers across 51 unique art forms.

 

 

Habba’s Unique Principles: 

  • Honestly Handmade: All products on Habba are at least 60% handmade. Our Hand Over Heart seal certifies the exact percentage for each product.
 
  • Honest Pricing: We follow a simple policy of transparent pricing. The income for the artisan is disclosed for every product listed on Habba.

 

When you purchase on Habba, you will be able to:

 

  1. Buy authentic handmade in India products
  2. Know exactly how much of the funds will go to the artisans
  3. The number of days of employment you have provided

 

 

 

About The Partner

Habba is a non-profit initiative started in 2015 as an honest marketplace for artisans and weavers. It has been designed ground up to enhance the incomes of artisans and weavers and bridge the empathy gap between customers and artisans. Habba believes in 100% transparency and ensures that customers are aware of how their purchase impacts artisans and weavers.

 

Supported by Social Alpha, an initiative of Tata Trusts, Habba is an offshoot of Rang De - also a pioneering social enterprise. Since 2015, Habba has won several awards and recognition for its game changing efforts.

 

To support Habba’s mission with philanthropic capital or CSR funding, please write to support@habba.org

 

Habba & NDTV present Handmade Dil Se to celebrate our belief in India’s arts and artisans

More than 160 lakh households are involved in handloom and the art and crafts sector, with over 80% of them living in rural areas. Each region of India has a rich legacy of art and craft that has been passed on from one generation to the other. However, the custodians of this legacy are now in dire straits. The pandemic and subsequent lockdowns have caused havoc in the lives of rural artisans and weavers. With no orders, and massive stockpiles of inventory, their livelihoods have come to a standstill. Many in fact, have turned to manual labour to sustain themselves and their families.

 

Handmade Dil Se is Habba’s attempt to bring back the demand for handmade in India and revive the livelihoods of artisans and weavers. Habba has curated surprise hampers from across India for you. The art hampers feature carefully curated art forms across Textiles (handwoven, and hand embroidered), Wooden, Metal, Earthy and Hand Painted handicrafts from across India. You can choose the art forms you want to support and buy these exquisite surprise hampers for yourself and your loved ones.

 

True to Habba’s unique principle of Honest Pricing, you will know exactly how much of your purchase value goes to the artisans. There are no hidden charges, no fine print.

Disclaimer*: NDTV is the broadcast partner for a 2-hour telethon with Habba as the implementation partner to rebuild livelihoods of rural artisans and weavers. The amount raised will be received by Habba Organisation and shall be utilized according to a plan prepared and monitored by them.  

 

NDTV has no role to play in the amount raised and will not be liable for any claim(s) made by any person or entity, including any statutory or governmental authority, arising out of the collection or utilization of the amount raised.