#StopTheBeautyTest, A Campaign By Dove & NDTV

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Stop The Beauty Test, A Campaign By Dove & NDTV

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Dove India's #StopTheBeautyTest Campaign

About The Campaign

An alarming 9 out of 10 single women in India feel that they are judged and rejected based on their looks during the marriage process, 68% also believe these rejections affect their self-esteem and confidence.

This is where #DoveIndia’s #StopTheBeautyTest campaign comes in. Come, let's celebrate beauty in all shapes, colours, and sizes and pledge to create a more accepting society where there is no one particular definition of beauty.

The Real Women Behind Stop The Beauty Test

Dove thanks Mahak, Noor, Rajeshwari, Hemali and Deeksha for sharing their stories and agreeing to be a part of
this film. Click here to watch their stories.

- Hemali
  “I have grown up feeling different from other kids in my school because of my curly hair.”
- Mahak
  “I have been fat-shamed by my classmates. At that age, you are already insecure about yourself. So, I found it harder to make friends.”
- Deeksha
  “The first proposal I received for marriage...the boy’s mom told me she would like it if I got my birthmark removed after marriage.”
- Noor
  “My dad is on the darker side, my mom is quite fair. People used to often tell me, if only you had taken after your mom instead of dad.”
- Rajeshwari
  " Chotu, 4’9 Kotiyani. I have had people refer to me by my height right since childhood. As I grew older, it only got worse..."

Dove Self-Esteem Project

To break free from beauty biases, the Dove Self-Esteem Project is committed to empowering 8 million young people by 2024. Help a young person boost their self-confidence by downloading Dove's evidence-based resources on self esteem.

Learn More