Stop The Beauty Test, A Campaign By Dove & NDTV

Take The Pledge

It's time society takes notice of how ugly the quest for beauty really is.

Dove believes if we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful.

Take the pledge to #StopTheBeautyTest

Dove India's #StopTheBeautyTest Campaign

About The Campaign

An alarming 9 out of 10 single women in India feel that they are judged and rejected based on their looks during the marriage process. Furthermore, 68% also believe these rejections affect their self-esteem and confidence. The findings are based on an independent study done by Dove in 2020.

 

This is where Dove India’s #StopTheBeautyTest campaign comes in. For over a decade, Dove has been working to make beauty a source of confidence, not anxiety, and here's where the journey continues. Come, let's celebrate beauty in all shapes, colours, and sizes and pledge to create a more accepting society where there is no one particular definition of beauty.

 

 

 

 

Dove Self-Esteem Project

Dove Self-Esteem Project

To break free from beauty biases, the Dove Self-Esteem Project is committed to empowering 8 million young people by 2024. Help a young person boost their self-confidence by downloading Dove's evidence-based resources on self esteem.