Stop The Beauty Test, A Campaign By Dove & NDTV
Stop The Beauty Test, A Campaign By Dove & NDTV
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Take The Pledge

It's time society takes notice of how ugly the quest for beauty really is.

Dove believes if we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful.

Take the pledge to #StopTheBeautyTest

 
Pledges Taken So Far

    #StopTheBeautyTest Filter

    #StopTheBeautyTest Filter

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    Dove Self-Esteem Project

    Dove Self-Esteem Project

    To break free from beauty biases, the Dove Self-Esteem Project is committed to empowering 8 million young people by 2025. Help a young person boost their self-confidence by downloading Dove's evidence-based resources on self esteem.

    About The Campaign

     

    An alarming 9 out of 10 single women in India feel that they are judged and rejected based on their looks during the marriage process. Furthermore, 68% also believe these rejections affect their self-esteem and confidence. The findings are based on an independent study done by Dove in 2020.

     

    This is where Dove India’s #StopTheBeautyTest campaign comes in. For over a decade, Dove has been working to make beauty a source of confidence, not anxiety, and here's where the journey continues. Come, let's celebrate beauty in all shapes, colours, and sizes and pledge to create a more accepting society where there is no one particular definition of beauty.