It's time society takes notice of how ugly the quest for beauty really is.
Dove believes if we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful.
Take the pledge to #StopTheBeautyTest
Click here to try the filter.
To break free from beauty biases, the Dove Self-Esteem Project is committed to empowering 8 million young people by 2025. Help a young person boost their self-confidence by downloading Dove's evidence-based resources on self esteem.
Dove thanks Mahak, Noor, Rajeshwari, Hemali and Deeksha for sharing their stories and agreeing to be a part of
this film. Click here to watch their stories.
An alarming 9 out of 10 single women in India feel that they are judged and rejected based on their looks during the marriage process. Furthermore, 68% also believe these rejections affect their self-esteem and confidence. The findings are based on an independent study done by Dove in 2020.
This is where Dove India’s #StopTheBeautyTest campaign comes in. For over a decade, Dove has been working to make beauty a source of confidence, not anxiety, and here's where the journey continues. Come, let's celebrate beauty in all shapes, colours, and sizes and pledge to create a more accepting society where there is no one particular definition of beauty.