An alarming 9 out of 10 single women in India feel that they are judged and rejected based on their looks during the marriage process, 68% also believe these rejections affect their self-esteem and confidence. The findings are based on an independent study done by Dove in 2020. The #StopTheBeautyTest telethon highlighted the need to celebrate beauty in all shapes, colours, and sizes and pledged to create a more accepting society where there is no one particular definition of beauty. To take the pledge to #StopTheBeautyTest, click here.
It's time society takes notice of how ugly the quest for beauty really is.
Dove believes if we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful.
Take the pledge to #StopTheBeautyTest