Stop The Beauty Test, A Campaign By Dove & NDTV
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Breaking Beauty Stereotypes Needs Mindset Change In Boys: Aparna Jain, Author

Aparna Jain, Author and Leadership Coach said that it is incumbent on parents to change the mindset of the boys and focus on using language that is more gender neutral in day-to-day life and goes beyond associating words like 'pretty', 'cute' for girls and 'tough' for boys.

About The Campaign

An alarming 9 out of 10 single women in India feel that they are judged and rejected based on their looks during the marriage process, 68% also believe these rejections affect their self-esteem and confidence.

 

This is where #DoveIndia’s #StopTheBeautyTest campaign comes in. Come, let's celebrate beauty in all shapes, colours, and sizes and pledge to create a more accepting society where there is no one particular definition of beauty.

 

 

Take The Pledge

It's time society takes notice of how ugly the quest for beauty really is.

Dove believes if we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful.

Take the pledge to #StopTheBeautyTest