Stop The Beauty Test, A Campaign By Dove & NDTV
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"Discrimination Of How Short Or Tall, Fat Or Thin, Fair Or Dark You Are Starts From Childhood"

Dr Maitri Chand, Marriage and Family Therapist said during the Dove #StopTheBeautyTest Telethon that prejudice and discrimination based on physical attributes starts from childhood and so many individuals grow up with traumatic experiences right from their young age. Dr Chand affirmed that changes in beauty stereotypes can be brought about at an individual level, family level as well as at an institutional level.

About The Campaign

An alarming 9 out of 10 single women in India feel that they are judged and rejected based on their looks during the marriage process, 68% also believe these rejections affect their self-esteem and confidence.

 

This is where #DoveIndia’s #StopTheBeautyTest campaign comes in. Come, let's celebrate beauty in all shapes, colours, and sizes and pledge to create a more accepting society where there is no one particular definition of beauty.

 

 

Take The Pledge

It's time society takes notice of how ugly the quest for beauty really is.

Dove believes if we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful.

Take the pledge to #StopTheBeautyTest