Dr Maitri Chand, Marriage and Family Therapist said during the Dove #StopTheBeautyTest Telethon that prejudice and discrimination based on physical attributes starts from childhood and so many individuals grow up with traumatic experiences right from their young age. Dr Chand affirmed that changes in beauty stereotypes can be brought about at an individual level, family level as well as at an institutional level.
It's time society takes notice of how ugly the quest for beauty really is.
Dove believes if we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful.
Take the pledge to #StopTheBeautyTest