Stop The Beauty Test, A Campaign By Dove & NDTV

Here's Why We Need To #StopTheBeautyTest

3 out of 4 Indian women are rejected for their looks during the arranged marriage process. This is a telling matrimonial statistic. It's time society takes notice of how ugly the quest for beauty really is. This is where #DoveIndia's #StopTheBeautyTest campaign comes in. It's time we celebrate beauty in all shapes, colours, and sizes and pledge to create a more accepting society where there is no one particular definition of beauty.

About The Campaign

An alarming 9 out of 10 single women in India feel that they are judged and rejected based on their looks during the marriage process, 68% also believe these rejections affect their self-esteem and confidence.

 

This is where #DoveIndia’s #StopTheBeautyTest campaign comes in. Come, let's celebrate beauty in all shapes, colours, and sizes and pledge to create a more accepting society where there is no one particular definition of beauty.

 

 

Take The Pledge

It's time society takes notice of how ugly the quest for beauty really is.

Dove believes if we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful.

Take the pledge to #StopTheBeautyTest