Stop The Beauty Test, A Campaign By Dove & NDTV

Here's Why We Need To #StopTheBeautyTest

3 out of 4 Indian women are rejected for their looks during the arranged marriage process. This is a telling matrimonial statistic. It's time society takes notice of how ugly the quest for beauty really is. This is where #DoveIndia's #StopTheBeautyTest campaign comes in. It's time we celebrate beauty in all shapes, colours, and sizes and pledge to create a more accepting society where there is no one particular definition of beauty.

About The Campaign

An alarming 9 out of 10 single women in India feel that they are judged and rejected based on their looks during the marriage process, 68% also believe these rejections affect their self-esteem and confidence.

 

This is where #DoveIndia’s #StopTheBeautyTest campaign comes in. Come, let's celebrate beauty in all shapes, colours, and sizes and pledge to create a more accepting society where there is no one particular definition of beauty.