Clinical Psychologist, Dr Anupama Kapur, who also authored Dove's Beauty Test Report, called the findings of the report "heart-wrenching". Dr Kapur found that physical appearance and body image was a significant contributing factor to the sense of self-worth among young women and a leading cause of depression.
It's time society takes notice of how ugly the quest for beauty really is.
Dove believes if we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful.
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