Stop The Beauty Test, A Campaign By Dove & NDTV
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Self Esteem Programmes We Develop Are For Young People: Dr Helena Lewis-Smith

Dr Helena Lewis-Smith, Senior Research Fellow, Centre for Appearance Research, University of the West of England talked about being approached by the Dove self-esteem project 9 years ago with the goal to reach as many girls as possible across the world. Dr Smith said that they have been developing innovative and engaging tools like chatbots and comics to help young people become more confident about themselves.

About The Campaign

An alarming 9 out of 10 single women in India feel that they are judged and rejected based on their looks during the marriage process, 68% also believe these rejections affect their self-esteem and confidence.

 

This is where #DoveIndia’s #StopTheBeautyTest campaign comes in. Come, let's celebrate beauty in all shapes, colours, and sizes and pledge to create a more accepting society where there is no one particular definition of beauty.

 

 

Take The Pledge

It's time society takes notice of how ugly the quest for beauty really is.

Dove believes if we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful.

Take the pledge to #StopTheBeautyTest