Dr Helena Lewis-Smith, Senior Research Fellow, Centre for Appearance Research, University of the West of England talked about being approached by the Dove self-esteem project 9 years ago with the goal to reach as many girls as possible across the world. Dr Smith said that they have been developing innovative and engaging tools like chatbots and comics to help young people become more confident about themselves.
It's time society takes notice of how ugly the quest for beauty really is.
Dove believes if we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful.
Take the pledge to #StopTheBeautyTest