Stop The Beauty Test, A Campaign By Dove & NDTV
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Social Media Can Help Amplify The #StopTheBeautyTest Message: Priya Nair, HUL

Launching #StopTheBeatuyTest filter during the telethon Priya Nair, Executive Director, Beauty & Personal Care, HUL said that Dove wants to drive home the message that beauty is unique, and one should take pride in who they are. Ms. Nair hoped that the social media AR filter launched in partnership with Facebook is an initiative in that direction and furthers that message.

About The Campaign

An alarming 9 out of 10 single women in India feel that they are judged and rejected based on their looks during the marriage process, 68% also believe these rejections affect their self-esteem and confidence.

 

This is where #DoveIndia’s #StopTheBeautyTest campaign comes in. Come, let's celebrate beauty in all shapes, colours, and sizes and pledge to create a more accepting society where there is no one particular definition of beauty.

 

 

Take The Pledge

It's time society takes notice of how ugly the quest for beauty really is.

Dove believes if we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful.

Take the pledge to #StopTheBeautyTest