Launching #StopTheBeatuyTest filter during the telethon Priya Nair, Executive Director, Beauty & Personal Care, HUL said that Dove wants to drive home the message that beauty is unique, and one should take pride in who they are. Ms. Nair hoped that the social media AR filter launched in partnership with Facebook is an initiative in that direction and furthers that message.
It's time society takes notice of how ugly the quest for beauty really is.
Dove believes if we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful.
Take the pledge to #StopTheBeautyTest