[Brand Amp] It's time society takes notice of how ugly the quest for beauty really is. Dove believes if we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful. In the second leg of Dove's #StopTheBeautyTest 2.0, the campaign has shifted its focus on the root of the problem - from prospective brides to teenage girls. It is believed that 80% of Indian school girls have faced some kind of beauty test. On this special school Townhall, we listen to the voices of young girls as we go back to school - right where the beauty test begins, in adolescence.
It's time society takes notice of how ugly the quest for beauty really is.
Dove believes if we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful.
Take the pledge to #StopTheBeautyTest