[Brand Amp] It's time society takes notice of how ugly the quest for beauty really is. Dove believes if we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful. In the second leg of Dove's #StopTheBeautyTest 2.0, the campaign has shifted its focus on the root of the problem - from prospective brides to teenage girls. It is believed that 80% of Indian school girls have faced some kind of beauty test. On this special school Townhall, we listen to the voices of young girls as we go back to school - right where the beauty test begins, in adolescence.
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