Stop The Beauty Test, A Campaign By Dove & NDTV
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'Through #StopTheBeautyTest Campaign I Got To Vocalise My Insecurities'

Deeksha Singh, Assistant Editor in a news company and Noor Zahira, Freelance journalist, who featured in Dove's Stop The Beauty Test film joined the telethon to share their experience of discrimination and how they were made to feel inferior because of their birth mark or complexion since childhood. Ms Zahira said that it almost felt like your capability, education and qualifications don't matter when it comes to finding a life partner and all that matters is looks. Ms Singh added that women need to realise their worth and not fall for the thought process that their self-worth is dependent on man's acceptance of their looks.

About The Campaign

An alarming 9 out of 10 single women in India feel that they are judged and rejected based on their looks during the marriage process, 68% also believe these rejections affect their self-esteem and confidence.


This is where #DoveIndia’s #StopTheBeautyTest campaign comes in. Come, let's celebrate beauty in all shapes, colours, and sizes and pledge to create a more accepting society where there is no one particular definition of beauty.



Take The Pledge

It's time society takes notice of how ugly the quest for beauty really is.

Dove believes if we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful.

Take the pledge to #StopTheBeautyTest