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Highlights From #StopTheBeautyTest Telethon 2.0: It's Time Society Takes Notice Of How Ugly The Quest For Beauty Really Is
The beauty biases are harsh realities that play havoc with the self-esteem of women. It is time to break free from the stereotypes of society. It's time society takes notice of how ugly the quest for beauty really is. If we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful. Dove India and New Delhi Television Limited (NDTV) present Stop The Beauty Test 2.0, a campaign that celebrates beauty in all shapes, colours, and sizes and pledge to create a more accepting society where there is no one particular definition of beauty.
Here are the highlights from the Dove #StopTheBeautyTest Telethon 2.0:
"Several state governments of India have agreed to implement the DOVE self-esteem project": Terry Durnnian, Chief of Education, UNICEF India
Mr. Durnnian said the state governments have agreed to implement the DOVE self-esteem project, a program in select schools, covering students and teachers from grade six to eight, 980 master trainers, 125,000 teachers and 6.25 million students have been reached across this project period.
"This program can be scaled up across states with digital content uploaded on the state management portal, Diksha, to ensure all students and teachers have access to the content and the relevant training," he added.
Take The Pledge
It's time society takes notice of how ugly the quest for beauty really is.
Dove believes if we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful.
Take the pledge to #StopTheBeautyTest
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About The Campaign
Dove, last year, began a movement provoking the nation to confront how beauty biases are amplified during the process of finding a life partner. The campaign showcased how the remarks deeply impacted the self-esteem of prospective brides. While addressing these angsts and discouraging societal stereotypes within the construct of marriage, the brand uncovered a key moment of truth wherein the first tryst with appearance-led anxiety amongst women started much younger - as early as adolescence. At a time when these girls should be concentrating on education, they are being unknowingly subjected to beauty biases by society. This early conditioning and grooming leads to them being graded as per a societal prescription of beauty - significantly affecting their overall confidence.
Dove’s #StopTheBeautyTest 2.0, the second leg of the initial campaign, has shifted its focus on the root of the problem - from prospective brides to teenage girls. The film features real girls who narrate real stories of how they have been subjected to varied beauty tests based on their appearances and thereby rated by society on their looks instead of their intellect / aptitude. 80% of Indian school girls have faced this test.
*Based on the research conducted by Hansa Research during Dec'20. N=1057 females across 17 urban cities in India.