Stop The Beauty Test, A Campaign By Dove & NDTV
Stop The Beauty Test, A Campaign By Dove & NDTV
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Highlights From #StopTheBeautyTest Telethon 2.0: It's Time Society Takes Notice Of How Ugly The Quest For Beauty Really Is

The beauty biases are harsh realities that play havoc with the self-esteem of women. It is time to break free from the stereotypes of society. It's time society takes notice of how ugly the quest for beauty really is. If we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful. Dove India and New Delhi Television Limited (NDTV) present Stop The Beauty Test 2.0, a campaign that celebrates beauty in all shapes, colours, and sizes and pledge to create a more accepting society where there is no one particular definition of beauty.

Here are the highlights from the Dove #StopTheBeautyTest Telethon 2.0:

Nov 13, 2022
20:33 (IST)
"We need to know that certain standards of beauty have a tangible impact on people": Swarnima Bhattacharya, Member Of The Advisory Council 2020, Dove Self-Esteem Project and Chief Product Officer
 
"I have seen patients who come with hormonal health issues, PCOS, but their first concern is to reduce the weight and not address the root cause of it. The definition of fitness has been categorised as looking slim and it happens especially among teenage girls," Ms Bhattacharya said.

Take The Pledge

It's time society takes notice of how ugly the quest for beauty really is.

Dove believes if we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful.

Take the pledge to #StopTheBeautyTest

 
Pledges Taken So Far

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    About The Campaign

    Dove, last year, began a movement provoking the nation to confront how beauty biases are amplified during the process of finding a life partner. The campaign showcased how the remarks deeply impacted the self-esteem of prospective brides. ​While addressing these angsts and discouraging societal stereotypes within the construct of marriage, the brand uncovered a key moment of truth wherein the first tryst with appearance-led anxiety amongst women started much younger - as early as adolescence. At a time when these girls should be concentrating on education, they are being unknowingly subjected to beauty biases by society. This early conditioning and grooming leads to them being graded as per a societal prescription of beauty - significantly affecting their overall confidence. ​

     

    Dove’s #StopTheBeautyTest 2.0, the second leg of the initial campaign, has shifted its focus on the root of the problem - from prospective brides to teenage girls. The film features real girls who narrate real stories of how they have been subjected to varied beauty tests based on their appearances and thereby rated by society on their looks instead of their intellect / aptitude. 80% of Indian school girls have faced this test. ​

     

    *Based on the research conducted by Hansa Research during Dec'20. N=1057 females across 17 urban cities in India.