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Actor Adil Hussain urging each one of us said, "We must come forward and invest whatever amount we can"
Highlights of #RangDeIndia Telethon: Make A Social Investment To Help Farmers In Distress
Rang De and NDTV have come together to highlight the impending crisis faced by small and marginal farmers across the country. As part of the Rang De India telethon, we are making a clarion call to the ordinary citizens of India to join hands in support of small and marginal farmers and make a social investment that will be disbursed to farmers directly. By providing interest-free loans to farmers in distress, we would like to ensure that they are able to take care of themselves and their families, while at the same time carry on with their farming.
Here are the Highlights from the #RangDeIndia Telethon:
With 15 minutes to go on the #RangDeIndia telethon, investments for farmers cross Rs 5 crores
An anonymous donor from Mumbai contributes Rs 20 lakh. Vikram Lal of Eicher contributes Rs 1 crore and Anita Lal of Good Earth contributes additional Rs 1 crore.
An anonymous donor from Mumbai contributes Rs 20 lakh. Vikram Lal of Eicher contributes Rs 1 crore and Anita Lal of Good Earth contributes additional Rs 1 crore.
To invest and help farmers, click here.
- Invest as little as Rs.100 on rangde.in/ndtv
- We will disburse the amount into the farmer’s bank account
- You get notified as soon as the investment is made
Targeting is costly. You try to target, you miss the right people often because they are poorest of poor.Abhijit BanerjeeNobel Laureate- Seasonal problem is very high for farmers, and during this time, it is very important for all of us to support them.Pankaj TripathiActor
- What has distressed me the most is the distress faced by the farmers, farmers suicide and how we have accepted this.Adil HussainActor
- We are buying rations directly from farmers, this is the direct relief as they are getting the money directly. But at this point of time, they are not able to sell their produce because of the lockdown.Vikas KhannaChef, Restaurateur, Cookbook Writer
- It is extremely important that we take time out from our lives to help those in need. Be it the migrant workers or farmers or anybody.Shruti HaasanActor
- During this time of lockdown, I realised how much far we are from our farmers.Kavish SethPoet, Singer & Songwriter
More than 80% of India's farmers are small and marginal farmers, who own less than 5 acres of land. Individually, because of the size of the landholding, they are under represented and don't have access to a host of services such as access to affordable credit and affordable warehousing, which farmers with larger farms do. The prevailing uncertainty has aggravated distress.
Amidst the lockdown, fear of falling prices of food grains, drop in exports and lower demand have created a distress situation across communities of small and marginal farmers. On the other hand, marginal farmers who are getting ready for the upcoming sowing season are in urgent need of credit for inputs and for the sustenance of their own families.
This brewing distress, therefore, does not just affect an individual farmer, but their families and communities as a whole.
Access to credit to marginal farmers in the current times is more important than ever before. With institutional credit becoming harder to access, Rang De's aim is to leverage its peer to peer lending platform to create a mass citizens' movement in support of farmers.
Rang De is working with farmer producer groups and credible organizations on the ground to support small and marginal farmers who are affected by the current situation.
While our on the ground partner organizations provide facilities such as warehousing and access to markets, Rang De's interest-free loans will enable farmers to borrow with respect and dignity. While the larger farmers closer to urban markets are finding innovative ways to thrive through direct marketing, it is the small farmers who are in the heart of rural India and form a bulk of the farming sector, who need our support.
Rang De India is a clarion call to ordinary citizens of India to join hands in support of small and marginal farmers.
· A marginal farmer to get access to warehousing for their grains so that they do not need to sell their produce in distress.
· A marginal farmer to buy inputs for the upcoming sowing season.
While our farmers are working hard to ensure that we continue to have food on our table, your interest free loans will ensure the farmer’s family does not go hungry.
Rang De and NDTV have come together to highlight the impending crisis faced by small and marginal farmers across the country. By providing interest free loans to farmers in distress, we would like to ensure that they are able to take care of themselves and their families, while at the same time carry on with their farming.
*Disclaimer:
NDTV is the broadcast partner for a Sponsored Campaign by Rang De P2P Financial Services Limited. NDTV has no role to play in the funds collected by Rang De or loans granted by them.
NDTV will not be liable for any claim(s) made by any person or entity, including any statutory or governmental authority, arising out of the collection or utilization of the funds.