Stop The Beauty Test, A Campaign By Dove & NDTV
Take the #StopTheBeautyTest pledge

Dove India's #StopTheBeautyTest Campaign

About The Campaign

An alarming 9 out of 10 single women in India feel that they are judged and rejected based on their looks during the marriage process. Furthermore, 68% also believe these rejections affect their self-esteem and confidence. The findings are based on an independent study done by Dove in 2020.


This is where Dove India’s #StopTheBeautyTest campaign comes in. For over a decade, Dove has been working to make beauty a source of confidence, not anxiety, and here's where the journey continues. Come, let's celebrate beauty in all shapes, colours, and sizes and pledge to create a more accepting society where there is no one particular definition of beauty.

Dove Self-Esteem Project

Dove Self-Esteem Project

To break free from beauty biases, the Dove Self-Esteem Project is committed to empowering 8 million young people by 2024. Help a young person boost their self-confidence by downloading Dove's evidence-based resources on self esteem.