All For Bengal

Watch: 'All For Bengal' Telethon To Help Those Affected By Cyclone Amphan

Cyclone Amphan has torn through West Bengal, lakhs of homes have been damaged. The poorest have been hit the hardest. #AllForBengal telethon is an initiative to help the poorest who have suffered the most in Bengal.


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  1. To establish temporary homes, shelter materials will be provided
  2. Food baskets to provide nutritious food to a family of 5 members for 15 days
  3. Livelihood restoration of marginal farmers and returnee migrant workers
  4. Awareness on community water, sanitation and hygiene to prevent water-borne infections
  5. Home-based learning & activity kits for children 
All For Bengal

Highlights Of #AllForBengal Telethon: Donate To Help Bengal Recover

Cyclone Amphan has torn through West Bengal. Many parts of the state, including the city of joy, have been devastated. Lakhs of homes have been damaged. Crops in thousands of acres destroyed. Livelihoods lost. The poorest have been hit the hardest. Now your support will help the people of Bengal recover from this cyclone's devastation. Join us to help the poorest who have suffered the most in Bengal. Your donations will help provide food and medication to those who need it the most.

Here are the highlights of the #AllForBengal Telethon:

Jun 07, 2020
21:51 (IST)
Amitava Ghosh, Author & Padma Shri Awardee on cyclones and their impact on lives and livelihoods:

All the studies of climate scientists all say that we are going to see a huge increase in cyclonic activity. And also, an intensification of cyclonic activity. I mean you've seen surely that just in these few weeks we've had so many cyclones. I mean in the Bay of Bengal but also in the Arabian Sea. It's kind of extraordinary the increase in the cyclonic activity that we see, certainly in our neighborhood. Cyclones draw their energy from heat and the water. And the waters around us, they are heating up very very fast. So that's what's actually providing the extra energy for these cyclones.

The problem is that when this water comes in, it intensifies the process of saltwater intrusion. So, Cyclone Aila for example in 2009, even though it, fortunately, didn't take a terrible toll in lives, it took a terrible toll in livelihoods. A lot of people lose their ability to feed themselves. 

Right now, I'm hearing from Sundarbans that many people just don't have water. They have to walk for miles and miles to get drinking water because all their freshwater sources have been salinated. And that land, which is actually quite fertile land, once it gets salinated it takes you years to bring productivity. Though here I must say, fortunately, there is an amazing seed scientist, Debal Deb, whose work you may know. He has been specializing in developing and regenerating salt-resistant types of rice.

The first cyclone I experienced was when I was 8 years old. I remember it vividly. I remember the water flowing through our house. Actually, there was a little pond behind our house, fish was going through our house - it was an extraordinary experience. So, yes, I think everyone who is familiar with the landscape of Bengal knows that. we grew up with these extraordinary events. And I also experienced actually a tornado in Delhi in 1978, so I have a long sort of strange relationship with these weird sorts of weather events. So, I'm very much drawn into them. 

But you know, we have to remember that it's just not me. I mean, on the landscape of Bengal, everyone who inhabits it including writers, filmmakers and so on develops this kind of relationship with these weather events.

Quote Unquote

  • Mamata Banerjee
    More than 60% of the population, more than 6 crore people were directly affected, spread over 16 districts out of 23 districts of West Bengal due to Cyclone Amphan.Mamata BanerjeeChief Minister, West Bengal
  • Amartya Sen
    Well, there are two levels of suffering, currently in Bengal. There is an immediate problem of survival, shelter, eating, food and water.Amartya SenNobel Laureate in Economics
  • Sourav Ganguly
    The villages are still suffering because of Cyclone Amphan. We talk about governments but such a big devastation can be supported and recovered with the help of people. Sourav GangulyFormer India Cricket Captain
  • Sharmila Tagore
    I know Bengal is resilient. She will rebuild herself. This too she will conquer and again be herself. But to do this she needs help. Today I wish for your empathy. I appeal to your humanity. Please be with us. Sharmila TagoreFormer Actress



#AllForBengal Telethon: Best Moments



About The Campaign

About The Campaign

Cyclone Amphan has torn through West Bengal. Many parts of the state, including the city of joy, have been devastated.

Lakhs of homes have been damaged. Crops in thousands of acres destroyed.

Livelihoods lost. The poorest have been hit the hardest. Now your support will help the people of Bengal recover from this cyclone’s devastation.

Join us to help the poorest who have suffered the most in Bengal. Your donations will help provide food and medication to those who need it the most.


About ChildFund India

ChildFund, a leading child development organisation, is working globally, and in India since 1951 with underprivileged children, youth and families.

ChildFund India’s vision is to build “an India where children and young people lead a dignified life and achieve their full potential”.

The annual reach of the organisation is over 3.5 million children, youth, and their families, from 3200 communities in 85 districts across 15 states in the country.

ChildFund India works in rural as well as urban districts of the country where child protection issues and violence against children are prevalent.

Its programs provide comprehensive support to the children from their conception until they reach 24 years of age by integrating health, nutrition, sanitation, gender equality, disability, education, skill training, livelihoods, child protection and humanitarian relief work.

ChildFund India works with communities and local safety mechanisms put in place by the government to save lives in emergencies and reduce future disaster risks. ChildFund provides humanitarian assistance during and after disaster occurrences to support and rehabilitate the affected children, parents, caregivers and the larger community.

Interventions include providing food/non-food Items and WASH (Water, Sanitation and Hygiene), specific focus on personal hygiene for women/ adolescent girls. A large focus is also directed towards the restoration of livelihood, dignity and overall well-being.



NDTV is the broadcast partner for a 2-hour telethon with ChildFund India as the implementation partner to raise donations to meet the basic needs of the families most affected by cyclone Amphan in West Bengal. The donations are received by ChildFund India and shall be utilized according to a plan prepared and monitored by them.

NDTV has no role to play in the use of donations and will not be liable for any claim(s) made by any person or entity, including any statutory or governmental authority, arising out of the collection or utilization of these donations.