Stop The Beauty Test, A Campaign By Dove & NDTV
  • Home/
  • Highlights Of The Telethon

Highlights Of The #StopTheBeautyTest Telethon: An Initiative To Raise Women's Voices Against Beauty Stereotypes

It's time society takes notice of how ugly the quest for beauty really is. Dove believes if we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful.

Take the pledge to #StopTheBeautyTest, click here.

For over a decade, Dove has been working to make beauty a source of confidence, not anxiety, and here's where the journey continues.

Dove India and New Delhi Television Limited (NDTV) present Stop The Beauty Test, a campaign that aims to raise women's voices against beauty stereotypes. Come, let's celebrate beauty in all shapes, colours, and sizes and pledge to create a more accepting society where there is no one particular definition of beauty.

Here are the Highlights of the Dove #StopTheBeautyTest Telethon:

Oct 17, 2021
19:16 (IST)
When I was 5-year-old, someone told my parents, that they should get rid of my scar through surgery: Deeksha Singh, Assistant Editor in a news company, featured in Dove’s #StopTheBeautyTest film


When I was 5-year-old, someone told my parents, that they should get rid of my scar through surgery. I faced a lot disturbance from a very young age because of this. I felt that I am different from others. My seniors did not give me attention. I felt that people will dislike me, boys will not like me or I will not be able to get married. I even tried peel-off masks and other things to get rid of my birthmark.

This (birthmark) is something that poked me and in this campaign, I got a chance to vocalise my fears. Every girl is judged by people. I joined the campaign and felt that this is something that is relatable and how people make it difficult to accept ourselves as we are. 

Take The Pledge

It's time society takes notice of how ugly the quest for beauty really is.

Dove believes if we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful.

Take the pledge to #StopTheBeautyTest

About The Campaign

An alarming 9 out of 10 single women in India feel that they are judged and rejected based on their looks during the marriage process. Furthermore, 68% also believe these rejections affect their self-esteem and confidence. The findings are based on an independent study done by Dove in 2020.

 

This is where Dove India’s #StopTheBeautyTest campaign comes in. For over a decade, Dove has been working to make beauty a source of confidence, not anxiety, and here's where the journey continues. Come, let's celebrate beauty in all shapes, colours, and sizes and pledge to create a more accepting society where there is no one particular definition of beauty.

Videos

Show More