Stop The Beauty Test, A Campaign By Dove & NDTV
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Highlights Of The #StopTheBeautyTest Telethon: An Initiative To Raise Women's Voices Against Beauty Stereotypes

It's time society takes notice of how ugly the quest for beauty really is. Dove believes if we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful.

Take the pledge to #StopTheBeautyTest, click here.

For over a decade, Dove has been working to make beauty a source of confidence, not anxiety, and here's where the journey continues.

Dove India and New Delhi Television Limited (NDTV) present Stop The Beauty Test, a campaign that aims to raise women's voices against beauty stereotypes. Come, let's celebrate beauty in all shapes, colours, and sizes and pledge to create a more accepting society where there is no one particular definition of beauty.

Here are the Highlights of the Dove #StopTheBeautyTest Telethon:

Oct 17, 2021
19:18 (IST)
When people used to come for marriage proposals, people used to judge me for my complexion and my qualifications did not matter: Noor Zahira, Freelance Journalist, featured in Dove’s #StopTheBeautyTest film

People used to tell my mom not to send me in sun as it would make my complexion even darker. When I was in 8th standard, I saw people giving my mom various remedies to lighten my color. In 11th, I realised that I don't need these but people used to discriminate and behave differently with me because of my skin colour. I want to tell the girls out there, you are in your skin, and you have to own it. Do not listen to anybody's remedies. 

Take The Pledge

It's time society takes notice of how ugly the quest for beauty really is.

Dove believes if we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful.

Take the pledge to #StopTheBeautyTest

About The Campaign

An alarming 9 out of 10 single women in India feel that they are judged and rejected based on their looks during the marriage process. Furthermore, 68% also believe these rejections affect their self-esteem and confidence. The findings are based on an independent study done by Dove in 2020.

 

This is where Dove India’s #StopTheBeautyTest campaign comes in. For over a decade, Dove has been working to make beauty a source of confidence, not anxiety, and here's where the journey continues. Come, let's celebrate beauty in all shapes, colours, and sizes and pledge to create a more accepting society where there is no one particular definition of beauty.

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