Stop The Beauty Test, A Campaign By Dove & NDTV
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Highlights Of The #StopTheBeautyTest Telethon: An Initiative To Raise Women's Voices Against Beauty Stereotypes

It's time society takes notice of how ugly the quest for beauty really is. Dove believes if we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful.

Take the pledge to #StopTheBeautyTest, click here.

For over a decade, Dove has been working to make beauty a source of confidence, not anxiety, and here's where the journey continues.

Dove India and New Delhi Television Limited (NDTV) present Stop The Beauty Test, a campaign that aims to raise women's voices against beauty stereotypes. Come, let's celebrate beauty in all shapes, colours, and sizes and pledge to create a more accepting society where there is no one particular definition of beauty.

Here are the Highlights of the Dove #StopTheBeautyTest Telethon:

Oct 17, 2021
19:25 (IST)
Beauty should be a source of confidence and not put women into anxiety and depression, says Sanjiv Mehta, Chairman and Managing Director, HUL; President, Unilever South Asia on the Dove #StopTheBeautyTest Telethon

The study done by us (Dove) has shown that 9 out 10 women in India face unfair beauty tests. This is the first time we have done the research and got deep inside. We want women to know that they are distinctive and we have to give up the stereotypical definition of beauty. This is also a step towards women empowerment.

Dove is a brand that has always spoken about real beauty. We never photoshop, we never do digital distortions. We feature the real women as they are. We are working with fabulous girls like Deeksha and Noor and organisations and we want young women to take the challenges and be confident and not be impacted by the stereotypical definition of beauty and unfair tests. We are working on a project for self-esteem with UNICEF.

Take The Pledge

It's time society takes notice of how ugly the quest for beauty really is.

Dove believes if we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful.

Take the pledge to #StopTheBeautyTest

About The Campaign

An alarming 9 out of 10 single women in India feel that they are judged and rejected based on their looks during the marriage process. Furthermore, 68% also believe these rejections affect their self-esteem and confidence. The findings are based on an independent study done by Dove in 2020.

 

This is where Dove India’s #StopTheBeautyTest campaign comes in. For over a decade, Dove has been working to make beauty a source of confidence, not anxiety, and here's where the journey continues. Come, let's celebrate beauty in all shapes, colours, and sizes and pledge to create a more accepting society where there is no one particular definition of beauty.

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