Stop The Beauty Test, A Campaign By Dove & NDTV
Stop The Beauty Test, A Campaign By Dove & NDTV
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Highlights Of The #StopTheBeautyTest Telethon: An Initiative To Raise Women's Voices Against Beauty Stereotypes

It's time society takes notice of how ugly the quest for beauty really is. Dove believes if we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful.

Take the pledge to #StopTheBeautyTest, click here.

For over a decade, Dove has been working to make beauty a source of confidence, not anxiety, and here's where the journey continues.

Dove India and New Delhi Television Limited (NDTV) present Stop The Beauty Test, a campaign that aims to raise women's voices against beauty stereotypes. Come, let's celebrate beauty in all shapes, colours, and sizes and pledge to create a more accepting society where there is no one particular definition of beauty.

Here are the Highlights of the Dove #StopTheBeautyTest Telethon:

Oct 17, 2021
19:53 (IST)
On the Dove #StopTheBeautyTest Telethon, Dr Maitri Chand, Marriage and Family Therapist shares how comments on physical attributes begins at a young age and how we can bring about a change on three different levels – individual, familial and institutional.

On an individual level, I would really encourage people to be freely aware and mindful of what their meaning making mechanisms are, what their prejudices are. So if you are looking to shift the system, be the change, be the change that you want to see in the world. And sometimes unapologetically so. Be more supportive of women around you, create communities that help women rely on each other. And so can be, they can be stronger together then. On a family level, praise your child. Talk to the children differently. Talk about them positively. Especially if you know that the child can hear you. Do not compare your child to anybody else, focus on the child's uniqueness. Help them know that they are one of a kind. What makes you, you. So, have constant conversations about this. On an institutional level, for example, in the educational system, because we know that these prejudices, these attitudes, and also the impact of these attitudes, gets instituted very early in our lives. Some of this needs to start very early in our lives as well. So institutions that help bring about self-acceptance, self-love, identifying your talent, identifying your specialness, all of this needs to be, needs to be talked in a broader sense as well.

Take The Pledge

It's time society takes notice of how ugly the quest for beauty really is.

Dove believes if we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful.

Take the pledge to #StopTheBeautyTest

About The Campaign

Dove, last year, began a movement provoking the nation to confront how beauty biases are amplified during the process of finding a life partner. The campaign showcased how the remarks deeply impacted the self-esteem of prospective brides. ​While addressing these angsts and discouraging societal stereotypes within the construct of marriage, the brand uncovered a key moment of truth wherein the first tryst with appearance-led anxiety amongst women started much younger - as early as adolescence. At a time when these girls should be concentrating on education, they are being unknowingly subjected to beauty biases by society. This early conditioning and grooming leads to them being graded as per a societal prescription of beauty - significantly affecting their overall confidence. ​

 

Dove’s #StopTheBeautyTest 2.0, the second leg of the initial campaign, has shifted its focus on the root of the problem - from prospective brides to teenage girls. The film features real girls who narrate real stories of how they have been subjected to varied beauty tests based on their appearances and thereby rated by society on their looks instead of their intellect / aptitude. 80% of Indian school girls have faced this test. ​

 

*Based on the research conducted by Hansa Research during Dec'20. N=1057 females across 17 urban cities in India.

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