Stop The Beauty Test, A Campaign By Dove & NDTV
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Highlights Of The #StopTheBeautyTest Telethon: An Initiative To Raise Women's Voices Against Beauty Stereotypes

It's time society takes notice of how ugly the quest for beauty really is. Dove believes if we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful.

Take the pledge to #StopTheBeautyTest, click here.

For over a decade, Dove has been working to make beauty a source of confidence, not anxiety, and here's where the journey continues.

Dove India and New Delhi Television Limited (NDTV) present Stop The Beauty Test, a campaign that aims to raise women's voices against beauty stereotypes. Come, let's celebrate beauty in all shapes, colours, and sizes and pledge to create a more accepting society where there is no one particular definition of beauty.

Here are the Highlights of the Dove #StopTheBeautyTest Telethon:

Oct 17, 2021
19:53 (IST)
On the Dove #StopTheBeautyTest Telethon, Dr Maitri Chand, Marriage and Family Therapist shares how comments on physical attributes begins at a young age and how we can bring about a change on three different levels – individual, familial and institutional.

On an individual level, I would really encourage people to be freely aware and mindful of what their meaning making mechanisms are, what their prejudices are. So if you are looking to shift the system, be the change, be the change that you want to see in the world. And sometimes unapologetically so. Be more supportive of women around you, create communities that help women rely on each other. And so can be, they can be stronger together then. On a family level, praise your child. Talk to the children differently. Talk about them positively. Especially if you know that the child can hear you. Do not compare your child to anybody else, focus on the child's uniqueness. Help them know that they are one of a kind. What makes you, you. So, have constant conversations about this. On an institutional level, for example, in the educational system, because we know that these prejudices, these attitudes, and also the impact of these attitudes, gets instituted very early in our lives. Some of this needs to start very early in our lives as well. So institutions that help bring about self-acceptance, self-love, identifying your talent, identifying your specialness, all of this needs to be, needs to be talked in a broader sense as well.

Take The Pledge

It's time society takes notice of how ugly the quest for beauty really is.

Dove believes if we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful.

Take the pledge to #StopTheBeautyTest

About The Campaign

An alarming 9 out of 10 single women in India feel that they are judged and rejected based on their looks during the marriage process. Furthermore, 68% also believe these rejections affect their self-esteem and confidence. The findings are based on an independent study done by Dove in 2020.

 

This is where Dove India’s #StopTheBeautyTest campaign comes in. For over a decade, Dove has been working to make beauty a source of confidence, not anxiety, and here's where the journey continues. Come, let's celebrate beauty in all shapes, colours, and sizes and pledge to create a more accepting society where there is no one particular definition of beauty.

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