Stop The Beauty Test, A Campaign By Dove & NDTV
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Highlights Of The #StopTheBeautyTest Telethon: An Initiative To Raise Women's Voices Against Beauty Stereotypes

It's time society takes notice of how ugly the quest for beauty really is. Dove believes if we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful.

Take the pledge to #StopTheBeautyTest, click here.

For over a decade, Dove has been working to make beauty a source of confidence, not anxiety, and here's where the journey continues.

Dove India and New Delhi Television Limited (NDTV) present Stop The Beauty Test, a campaign that aims to raise women's voices against beauty stereotypes. Come, let's celebrate beauty in all shapes, colours, and sizes and pledge to create a more accepting society where there is no one particular definition of beauty.

Here are the Highlights of the Dove #StopTheBeautyTest Telethon:

Oct 17, 2021
20:08 (IST)
Instead of reinforcing stereotypical adjectives on our children, we need to make our daily language more inclusive: Aparna Jain, Author & Leadership coach on the Dove #StopTheBeautyTest telethon

The stage of adolescence is vital. A lot of attention is paid to the girl child. When she goes through puberty, that's where she starts facing the gaps. That's when they want them to get married off, mainly in rural India. I was very clear when I wrote my book that I will focus on young adults, the adolescents. I deliberately stayed clear of the corporate leaders in the book while talking about role models because they are already media heavy. There has to be some form of connection and we need to do everything to make the narrative more representative and inclusive and not stereotypical.

In our education system, I feel that there is a gap between girls and boys in how boys are not expected to as much and they are finding it a bit difficult, especially in urban India. Boys are actually quite far behind.

It's incumbent on parents to really change the mindset of the boys; that's where people should be focusing their attention. Also, I feel that it is usually on mums to take the responsibility of their sons but it should be on both parents.

Take The Pledge

It's time society takes notice of how ugly the quest for beauty really is.

Dove believes if we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful.

Take the pledge to #StopTheBeautyTest

About The Campaign

An alarming 9 out of 10 single women in India feel that they are judged and rejected based on their looks during the marriage process. Furthermore, 68% also believe these rejections affect their self-esteem and confidence. The findings are based on an independent study done by Dove in 2020.

 

This is where Dove India’s #StopTheBeautyTest campaign comes in. For over a decade, Dove has been working to make beauty a source of confidence, not anxiety, and here's where the journey continues. Come, let's celebrate beauty in all shapes, colours, and sizes and pledge to create a more accepting society where there is no one particular definition of beauty.

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