Stop The Beauty Test, A Campaign By Dove & NDTV
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Highlights Of The #StopTheBeautyTest Telethon: An Initiative To Raise Women's Voices Against Beauty Stereotypes

It's time society takes notice of how ugly the quest for beauty really is. Dove believes if we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful.

Take the pledge to #StopTheBeautyTest, click here.

For over a decade, Dove has been working to make beauty a source of confidence, not anxiety, and here's where the journey continues.

Dove India and New Delhi Television Limited (NDTV) present Stop The Beauty Test, a campaign that aims to raise women's voices against beauty stereotypes. Come, let's celebrate beauty in all shapes, colours, and sizes and pledge to create a more accepting society where there is no one particular definition of beauty.

Here are the Highlights of the Dove #StopTheBeautyTest Telethon:

Oct 17, 2021
20:23 (IST)
Reframing the body image to body neutrality is important: Anushka Kelkar, Photographer on the Dove #StopTheBeautyTest Telethon

One of the biggest things when it comes to body image is such a shameful topic for many. People don't talk about their deepest fear when it comes to our bodies. I have worked with over 300 women in my photography project from across the board- of various complexions, and body types. For me, working with young women have been huge.

Moving from body hatred to body love in one step is difficult. So body neutrality is an important step.  

Take The Pledge

It's time society takes notice of how ugly the quest for beauty really is.

Dove believes if we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful.

Take the pledge to #StopTheBeautyTest

About The Campaign

An alarming 9 out of 10 single women in India feel that they are judged and rejected based on their looks during the marriage process. Furthermore, 68% also believe these rejections affect their self-esteem and confidence. The findings are based on an independent study done by Dove in 2020.

 

This is where Dove India’s #StopTheBeautyTest campaign comes in. For over a decade, Dove has been working to make beauty a source of confidence, not anxiety, and here's where the journey continues. Come, let's celebrate beauty in all shapes, colours, and sizes and pledge to create a more accepting society where there is no one particular definition of beauty.

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