Stop The Beauty Test, A Campaign By Dove & NDTV
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Highlights Of The #StopTheBeautyTest Telethon: An Initiative To Raise Women's Voices Against Beauty Stereotypes

It's time society takes notice of how ugly the quest for beauty really is. Dove believes if we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful.

Take the pledge to #StopTheBeautyTest, click here.

For over a decade, Dove has been working to make beauty a source of confidence, not anxiety, and here's where the journey continues.

Dove India and New Delhi Television Limited (NDTV) present Stop The Beauty Test, a campaign that aims to raise women's voices against beauty stereotypes. Come, let's celebrate beauty in all shapes, colours, and sizes and pledge to create a more accepting society where there is no one particular definition of beauty.

Here are the Highlights of the Dove #StopTheBeautyTest Telethon:

Oct 17, 2021
21:00 (IST)
In India, skin fairness is very much ingrained: Dr Helena Lewis-Smith, Senior Research Fellow, Centre for Appearance Research, University of the West of England on the Dove #StopTheBeautyTest Telethon

We were approached by the Dove self-esteem project nine years ago and they told me that they want to reach as many girls as possible across the world. What the project does with us is that we collaborate with people like in India and target body confidence education among the young group. The programmes that we develop are relevant to young people. We can't really just be reaching kids with lessons in schools because that can be boring. So, we have been developing innovative and engaging tools and ways like chat boxes and comics so that we can help the young people. 

Unfortunately, it does not matter, where you are in the world or how old you are, you are very vulnerable to be subjected to stereotypical ideas. All these stereotypical ideas are very Euro-centric. In the Indian context, it is skin fairness that is very much ingrained. People who are darker than other people are teased. In India, we also talk about families. Girls always face pressure from their families. We also talk to the parents. 

Take The Pledge

It's time society takes notice of how ugly the quest for beauty really is.

Dove believes if we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful.

Take the pledge to #StopTheBeautyTest

About The Campaign

An alarming 9 out of 10 single women in India feel that they are judged and rejected based on their looks during the marriage process. Furthermore, 68% also believe these rejections affect their self-esteem and confidence. The findings are based on an independent study done by Dove in 2020.

 

This is where Dove India’s #StopTheBeautyTest campaign comes in. For over a decade, Dove has been working to make beauty a source of confidence, not anxiety, and here's where the journey continues. Come, let's celebrate beauty in all shapes, colours, and sizes and pledge to create a more accepting society where there is no one particular definition of beauty.

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