It's time society takes notice of how ugly the quest for beauty really is. Dove believes if we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful.
Take the pledge to #StopTheBeautyTest, click here.
For over a decade, Dove has been working to make beauty a source of confidence, not anxiety, and here's where the journey continues.
Dove India and New Delhi Television Limited (NDTV) present Stop The Beauty Test, a campaign that aims to raise women's voices against beauty stereotypes. Come, let's celebrate beauty in all shapes, colours, and sizes and pledge to create a more accepting society where there is no one particular definition of beauty.
#StopTheBeautyTest | "People used to say how will she get married, looks like a boy, boxes; they will say good and bad things, shouldn't let it distract us": Lovlina Borgohain (@LovlinaBorgohai), #Olympics bronze medalist on beauty stereotypes.
- NDTV (@ndtv) October 17, 2021
(In partnership with @dove_ind) pic.twitter.com/fBYsEWRALh
It's time society takes notice of how ugly the quest for beauty really is.
Dove believes if we look beyond tall, slim and skin colour, we will discover a whole new world of beautiful.
Take the pledge to #StopTheBeautyTest
An alarming 9 out of 10 single women in India feel that they are judged and rejected based on their looks during the marriage process. Furthermore, 68% also believe these rejections affect their self-esteem and confidence. The findings are based on an independent study done by Dove in 2020.
This is where Dove India’s #StopTheBeautyTest campaign comes in. For over a decade, Dove has been working to make beauty a source of confidence, not anxiety, and here's where the journey continues. Come, let's celebrate beauty in all shapes, colours, and sizes and pledge to create a more accepting society where there is no one particular definition of beauty.