NDTV-Mastercard Cashless Bano India

Cashless Bano India: A Campaign To Educate The Masses About Digital Payments

NDTV along with Mastercard launched a multi-platform campaign "Cashless Bano India", to create digital awareness and educate the masses about digital payment solutions for day to day transactions. The campaign was launched by Amitabh Kant, CEO, NITI Aayog, followed by a special panel discussion with some of the finest minds in the industry. The discussion focused on the challenges of going cashless, what systems are in place and what infrastructure will be needed to accelerate the adoption of digital forms of payments and encourage consumers to use them for everyday spends.

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About The Campaign

About The Campaign

NDTV along with MasterCard is launching a multi-platform campaign “Cashless Bano India”, to create digital awareness and educate the masses about digital payment solutions for day to day transactions.

The campaign aims to take the message of a cash free India to the country, and will charter a blue print which can help all stakeholders to become a part of the digital revolution.

We aim to reach out to people and educate them on:

1) Digital and financial literacy

2) New generation digital payment solutions

3) Enabling merchants and consumers to understand and adopt secured and safe payment Solutions

4) Ease of usage at point of sales

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