NDTV-Mastercard Cashless Bano India

Empowering Merchants: A Key Factor Behind Digital Payments Revolution In India

Merchant adoption is a key factor behind digital payments revolution in India. However, merchants face several challenges which prohibit rapid growth in adoption rate, including transaction charges. Subsidizing or waiving off these charges by the banks and financial service providers would boost digital payment adoption in the country.

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About The Campaign

About The Campaign

NDTV along with MasterCard is launching a multi-platform campaign “Cashless Bano India”, to create digital awareness and educate the masses about digital payment solutions for day to day transactions.

The campaign aims to take the message of a cash free India to the country, and will charter a blue print which can help all stakeholders to become a part of the digital revolution.

We aim to reach out to people and educate them on:

1) Digital and financial literacy

2) New generation digital payment solutions

3) Enabling merchants and consumers to understand and adopt secured and safe payment Solutions

4) Ease of usage at point of sales

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