NDTV-Mastercard Cashless Bano India

Digital India: How Women Can Help In Promoting Cashless Transactions

In this special show of Cashless Bano India campaign, we look at how women can play an important role in driving digital transformation in India. Women constitute over 48% population in the country. If we look back at history, we see that whenever the women of India had adopted and supported any idea, it had become a success. In the show, we explore why women must be made partners in economic development and how different means of digital payments can promote women's economic empowerment and yield social and economic gains. Also on the show, we see how programmes like Digital Sakhi are imparting digital financial literacy training to women across the country.

About The Campaign

About The Campaign

NDTV along with MasterCard is launching a multi-platform campaign “Cashless Bano India”, to create digital awareness and educate the masses about digital payment solutions for day to day transactions.

The campaign aims to take the message of a cash free India to the country, and will charter a blue print which can help all stakeholders to become a part of the digital revolution.

We aim to reach out to people and educate them on:

1) Digital and financial literacy

2) New generation digital payment solutions

3) Enabling merchants and consumers to understand and adopt secured and safe payment Solutions

4) Ease of usage at point of sales


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