NDTV-Mastercard Cashless Bano India

Financial Inclusion In India: Issues And Challenges

The last mile access to financial services landscape is undergoing a tectonic shift in India with digital technologies playing a key role. The Jan Dhan-Aadhaar-Mobile (JAM) trinity has created an enabling ecosystem to empower the people living in rural areas with access to basic financial services. However, the cost of providing services to this section of society still presents a significant challenge for financial institutions. NDTV brings you a ground report.

About The Campaign

About The Campaign

NDTV along with MasterCard is launching a multi-platform campaign “Cashless Bano India”, to create digital awareness and educate the masses about digital payment solutions for day to day transactions.

The campaign aims to take the message of a cash free India to the country, and will charter a blue print which can help all stakeholders to become a part of the digital revolution.

We aim to reach out to people and educate them on:

1) Digital and financial literacy

2) New generation digital payment solutions

3) Enabling merchants and consumers to understand and adopt secured and safe payment Solutions

4) Ease of usage at point of sales


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