NDTV-Mastercard Cashless Bano India

Embracing the Cashless Way Of Life

Digital payments in India are no longer limited to being an urban and affluent phenomenon. In fact, there seems to be serious adoption of digital payment modes across all levels of society. As part of NDTV-Mastercard's "Cashless Bano India" campaign, we bring you a ground report of the country's push towards a cashless society.

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About The Campaign

About The Campaign

NDTV along with MasterCard is launching a multi-platform campaign “Cashless Bano India”, to create digital awareness and educate the masses about digital payment solutions for day to day transactions.

The campaign aims to take the message of a cash free India to the country, and will charter a blue print which can help all stakeholders to become a part of the digital revolution.

We aim to reach out to people and educate them on:

1) Digital and financial literacy

2) New generation digital payment solutions

3) Enabling merchants and consumers to understand and adopt secured and safe payment Solutions

4) Ease of usage at point of sales

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