NDTV-Mastercard Cashless Bano India

How Replacement Of Cash With Electronic Payments Will Boost India's GDP

As India moves towards digital payments, it benefits not only the common man but has huge implications for the broader macro economy. As part of the NDTV-Mastercard Cashless Bano India campaign, we analyse how replacement of cash with electronic payment methods boosts the GDP, fiscal position, credit availability to the unbanked, while also tackling social evils.

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About The Campaign

About The Campaign

NDTV along with MasterCard is launching a multi-platform campaign “Cashless Bano India”, to create digital awareness and educate the masses about digital payment solutions for day to day transactions.

The campaign aims to take the message of a cash free India to the country, and will charter a blue print which can help all stakeholders to become a part of the digital revolution.

We aim to reach out to people and educate them on:

1) Digital and financial literacy

2) New generation digital payment solutions

3) Enabling merchants and consumers to understand and adopt secured and safe payment Solutions

4) Ease of usage at point of sales

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