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Digital India: How Women Can Help In Promoting Cashless Transactions

In this special show of Cashless Bano India campaign, we look at how women can play an important role in driving digital transformation in India. Women constitute over 48% population in the country. If we look back at history, we see that whenever the women of India had adopted and supported any idea, it had become a success. In the show, we explore why women must be made partners in economic development and how different means of digital payments can promote women's economic empowerment and yield social and economic gains. Also on the show, we see how programmes like Digital Sakhi are imparting digital financial literacy training to women across the country.

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In Pics: Smart Watch That Lets You Pay For A Delhi Metro Ride
NDTV-MasterCard Cashless Bano India

Delhi Metro commuters can wear their smart cards on wrists as the Delhi Metro Rail Corporation (DMRC) tied up with the Austrian company LAKS to launch wrist watches with rechargeable smart cards. Along with the ease of use, this new technology will provide commuters a more convenient and fast access to the Delhi Metro network. It just saves the time spent queuing up and the hassle of fumbling for cash, cards or mobile phones.

NDTV & Mastercard Spread Awareness To 'Go Cashless'
NDTV-MasterCard Cashless Bano India

The NDTV-Mastercard Cashless Bano India campaign's van is travelling all across the country, making people aware about the importance of going cashless, opting for digital payments and busting myths around online modes of transactions.

In Pics: Launch Of Cashless Bano India Campaign In Delhi
NDTV-MasterCard Cashless Bano India

NDTV has partnered with Mastercard to launch Cashless Bano India campaign to create awareness and educate the masses about digital payment solutions. The campaign aims to take the message of a cash free India to the country.

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Cashless Bano Contest Winners

Cashless Bano Contest is now closed. Here are the stories of the winners, who shared their experience of going cashless.

Winner: Sumeet Kohli from Navi Mumbai, Maharashtra

Story: It just happened last week whilst I was travelling from Mumbai to Delhi via an early morning flight and in hurry I totally forgot to load my wallet with currency notes. I booked an uber to airport, paid through my debit card linked to the wallet. Also, I managed to grab a quick bite at the lounge with my credit card. And then I stopped by at a book shop in Delhi to buy a book and paid by my online wallet through QR code. It was at the hotel, where, I felt like to tip the porter boy for carrying my luggage, I realized that I'm not carrying any cash. Even here, I tipped him via e-wallet. Truly, it was an amazing feeling to know that I managed all my expenses through cashless means. And the following day, I deliberately didn't carry cash!


Winner: Bobby Miryalkar from Hyderabad, Telangana

As we are aware that marriage needs a lot of coordination and being in the after era of demonetization, managing the affairs became challenging. Though, my sister’s marriage was scheduled in April 2017, the limited cash reserves in my hometown and in banks around had the chance to educate people to use more of cashless transactions. Firstly, the Pandit Ji accepted his dakshina digitally, followed by caterers, decorators and the wedding hall owners. All had to budge and get the benefits of hassle free digital banking route. It was quite a Herculean task for me as I was the only one to coordinate with each and every one responsible for catering to all the work related to marriage. I preferably don’t carry cash or hardly little cash for managing daily chores.

About The Campaign

NDTV-MasterCard Cashless Bano India

NDTV along with Mastercard is launching a multi-platform campaign “Cashless Bano India”, to create digital awareness and educate the masses about digital payment solutions for day to day transactions.

The campaign aims to take the message of a cash free India to the country, and will charter a blue print which can help all stakeholders to become a part of the digital revolution.

We aim to reach out to people and educate them on:

1) Digital and financial literacy

2) New generation digital payment solutions

3) Enabling merchants and consumers to understand and adopt secured and safe payment Solutions

4) Ease of usage at point of sales

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  • In the next 3 to 4 years, India will technologically leap forward. Every person with a mobile will become a walking ATMAmitabh KantCEO, NITI Aayog
  • The banking industry is going to move away from the practice of a blended merchant rate, we will have a separate cost for credit and debitAri SarkerCo-President, Asia Pacific, Mastercard
  • Security is an ongoing process. Nothing can be absolutely secure. We need to solve problems on an everyday basisSunil MehtaMD and CEO, Punjab National Bank