NDTV-Mastercard Cashless Bano India

Hurdles That Traders Face In Adopting Digital Forms Of Payment

In this special show of MasterCard Cashless Bano India Tech Baithak, a panel of experts discuss if there is a benefit in incentivising merchants to go digital and what are the multiple factors that hinder the adoption of electronic payments by merchants. Also, they discuss if there are any real logistical issues that consumers and merchants face or is it just a mindset problem.

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About The Campaign

About The Campaign

NDTV along with MasterCard is launching a multi-platform campaign “Cashless Bano India”, to create digital awareness and educate the masses about digital payment solutions for day to day transactions.

The campaign aims to take the message of a cash free India to the country, and will charter a blue print which can help all stakeholders to become a part of the digital revolution.

We aim to reach out to people and educate them on:

1) Digital and financial literacy

2) New generation digital payment solutions

3) Enabling merchants and consumers to understand and adopt secured and safe payment Solutions

4) Ease of usage at point of sales

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